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O2O模式洗衣服务发展迅猛 国安社区专业化标准引领洗护行业

2017-08-10 14:52:22   

2017年中国洗染行业领袖峰会于近日召开。记者从峰会上获悉,2016年全国洗染行业营业收入达1047.06亿元,首破千亿大关。而据第三方权威机构调查统计,未来3-5年中国洗衣市场将突破5000亿元大关。值得一提的是洗染行业逐渐走向规模化和智能化的同时,手机下单、上门取衣、价格优惠的互联网O2O模式也开始在洗染市场中发展壮大。

随着“互联网+”的快速发展,传统行业和互联网的融合发展彻底改变了人们的生活方式。通过手机APP下单清洗衣服,就是这众多改变中的一种。近年来,“在线洗衣”业务发展迅猛,无论是传统洗涤公司,还是纯粹的互联网企业都纷纷抢占市场,但是洗衣服务品质等均有待进步。

国安社区的自营品牌——国安欢洗,既不同于传统洗衣平台,又异于纯粹的互联网洗衣平台,采用自营中央洗涤工厂+第三方优质服务商+互联网+自建物流的运营模式。这种模式使得国安欢洗全自营模式、全体系标准化、规范化管理的竞争优势凸显,也使得国安社区的服务品质处在完全可控的前提下,将国安社区的洗护服务形象地概括为“0污染,全透明,全程可追溯”。

国安社区的洗衣服务业务范围广泛,涵盖了洗衣、家纺、鞋子洗护翻新、包包洗护修复等,同时皮衣皮具、高端衣物洗护等高端市场的个性化洗护需求。

有业内专家认为,随着洗护业专业化、规模化发展,国内洗护业发展将迎来黄金时代,集约化的中央工厂模式成为发展趋势。再加上社区服务的发展,可见扎根社区、服务社区的国安社区将在O2O模式洗衣服务发展迅猛的势头下,以专业化标准和优质的服务引领洗护行业。

随着越来越多洗衣O2O玩家的入局,在线洗衣质量成为社会关注问题。对此,中国商业联合会洗染专业委员会正在制定洗染业O2O服务标准,年内将提交商务部审核出台。

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