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“玩”出来的商机

2017-08-09 08:37:24   中国青年网

高考后的学子成了游戏厅里的常客。

暑期里,电脑专营店门口贴上了学生优惠的广告与条幅。

本报记者 孟歆迪

高考结束之后,考生们纷纷做着各自的打算。待到8月,录取通知书陆续发送到位,学子们则彻底拉开了“后高考经济”时段的消费高潮。

从6月中旬到8月末,从高考结束到大学生活开始,有人称这段时间为“后高考时段”。在这一时段,学子们释放性情,展现着这个独特群体的消费力,带动了相应的消费热潮,有人称之为“后高考经济”。

据悉,我省今年高考报名人数为14.294万人。这些学子们都带动了哪些消费热潮?更倾心于何种商品?

从上小学到高考结束,12年苦读,“玩”对于学子们来说,普遍是一种缺失。那么,今天我们就先聚焦在“玩”这个“后高考经济”中的消费点,一探究竟。

旅游——“走”出来的消费热点

高考结束后“出去玩”,已经成为家长和学子们“后高考经济”消费的主流。

“中国很大。”从长春飞到上海,再到苏杭,再坐一夜动车抵达西安……这次旅行,18岁的王欣用了三周时间。作为一个即将在北京某高校历史系就读的准大学生,她这一路完成了很多心愿。

“一直很想去上海看看。”王欣再一次背上了那个陪着她三年高中生活的书包。只不过这次书包里装的不再是书和试卷,而是几件换洗的衣物和一本旅行笔记。在父母一遍又一遍的叮嘱之后,王欣一个人出发了。

读万卷书行万里路。“不虚此行。”从初中起,王欣就听说了西安这座古都的种种传奇,她在西安每天早上登乘“景区一日游”旅行大巴,晚上在宾馆预订第二天的“一日团”。王欣每天的行程都安排得紧锣密鼓,“地上一座城,地下也是一座城,那里是学历史的天堂。”

出去玩几周看起来不是什么难事,但对于这个小姑娘来说,却注定是一段难忘的回忆。“这是我第一次自己出门旅行。”王欣以前走过最远的路也不过是自己坐火车去姥姥家串门。在这一路上,她遇到了很多有趣的事和各色友善的人。

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