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伏天里“冷消费”需求旺 酸奶雪糕冰淇淋卖得火

2017-08-03 17:10:38   

天津北方网讯:连日来,记者走访本市多家超市、便利店了解到,酸奶、雪糕、冰淇淋、果汁、碳酸饮料等冷食、冷饮,销量增长十分明显,夏季“冷消费”需求旺盛。 据多家超市销售人员介绍,由于现在正处在伏天,冷食冷饮的销量十分可观。特别是最近半个月,热门品牌销量都是成倍增长。一家知名品牌的促销员告诉记者,包括原味风味发酵乳、果粒发酵乳、果味乳酸饮料等在内的几个系列的主打产品,最近的销量都很大,有时候一个上午就要补两三次货。与此同时,大包装的雪糕、冰淇淋销路也不错。超市销售人员介绍,由于大包装产品价格比较实惠,很多顾客都是批量购买。例如一款巧克力味脆皮雪糕,单支购买价格接近5元,而12支装的“量贩装”仅售40多元。 另据了解,一些需要低温储藏的新鲜果汁饮料也很受欢迎,其中像奇异果、椰子、芒果等比较新的口味,很多顾客一买就是一箱。商家称,夏季冷食冷饮的消费高峰还将持续一段时间,预计将持续到8月下旬。(“津云”—北方网编辑张瑜)

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