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贝贝网布局母婴二手市场

2017-08-03 16:41:46   

中国经济网北京8月3日讯(记者沈慧)相对其他品类,母婴商品的使用年限受限于宝宝年龄,如婴儿床、学步车、安全座椅等用品,往往使用两三年就因为宝宝的长大而被束之高阁,闲置二手交易需求庞大。近日,贝贝网APP内增加了一项“闲置”业务,针对平台8000万妈妈用户解决闲置二手转卖问题,成为首个提供二手交易服务的母婴平台。 目前来看,童装、玩具、育儿用品等是妈妈们主要的闲置物件。贝贝网相关负责人表示,“宝宝用品的使用时长相对较短,一方面大部分被闲置的用品其实都还有七八成新,却因为宝宝的长大而变得不需要,这对家庭来说是一种浪费;另一方面,通过二次分配的手段让这些用品得到更大程度的有效复用,也能让产品发挥更大使用价值,同时降低了另一家庭的养娃成本,可谓双赢。” 贝贝网创始人兼CEO张良伦曾表示贝贝网正打造母婴社群矩阵生态,“闲置”业务或将作为电商业务的下游补充,成为贝贝网生态的重要一环。 贝贝网负责人透露,除了发布货品信息,“闲置”还接入了社群功能,用户可以将自己的发布页面通过社群实现分享,利用人与人的力量实现商品在用户间的不断传播,最终实现闲置的快速交易。“通过激励分享,我们希望利用人与人的力量,将社群的驱动力价值发挥到最大,最终搅活母婴二手市场。”这位负责人说。 据了解,未来贝贝网“闲置”业务或将附带轻社区、轻社交的属性,甚至与贝贝网的另一款王牌育儿APP——育儿宝实现关联。

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