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ofo摩拜海外“骑行” 中国泛互联网企业迎来“大航海时代”

2017-08-22 07:30:37   中国经济网

图为英国曼彻斯特街头的摩拜单车。 (新华社发)

图为新加坡街头的ofo共享单车。 刘 威供图

核心阅读

8月15日,首汽约车发布了国际用车业务,成为又一家踏上出海之路的中国泛互联网企业。在国内竞争正酣之时,ofo和摩拜单车马不停蹄,又争先进军海外市场。近年来,伴随中国移动互联网产业的飞速发展,越来越多的泛互联网企业把目光投向了海外市场。

大规模出海顺理成章

中国互联网产业发展20余年,激烈的竞争是不变的主题。在“团购”概念火爆的2010年,中国诞生了近5000家团购企业。如今,绝大部分已难寻踪影。近年来,共享单车成为热炒概念,引来众多创业团队加入其中。一时间,形形色色的共享单车出现在街边。

竞争依然激烈,市场红利却已大为不同。美团创始人王兴认为,中国互联网已经走过了人口红利期,进入了“下半场”,“智能手机的年销量已经不增长了,总体网民的增长也大幅趋缓”。

与此同时,国内互联网市场格局逐渐确定,越来越多的互联网市场细分领域被各大巨头占据,凭借手中巨大的流量优势,小型互联网企业特别是创业企业的发展空间越来越小。在此背景下,许多泛互联网企业把目光转向了海外市场。目前,大多数国家的互联网产业发展远不如中国成熟,这也意味着那里有广阔的市场开拓空间。

艾瑞咨询与白鲸研究院联合发布的《中国出海移动应用发展盘点报告2016》显示,截至2016年,中国互联网企业出海区域包括欧美、日韩、俄罗斯、东南亚、印度、拉丁美洲、中东、北非等地;出海产品覆盖游戏、工具、社交、摄影和教育等多个品类;出海的国内互联网企业超过6000家,绝大部分为中小型企业,出海产品超过10000款。

在梅花天使创投创始人吴世春看来,许多国家的互联网应用榜单已经变成中国出海互联网企业的“内战”,“比如中东地区的信息分发应用,主要由两家中国公司主导;东南亚的游戏市场,也是几家中国公司在做”。吴世春认为,中国泛互联网企业正迎来属于自己的“大航海时代”。

一些互联网企业在此过程中脱颖而出。茄子快传在全球累计用户超过10亿,覆盖200多个国家和地区,有39个语言版本。猎豹的6亿用户中,80%来自海外市场。UC浏览器海外用户近4亿,在印尼和印度市场占有率近半。

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