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消费者向消费商转变的时代来临

2017-08-22 05:41:33   中国青年网

杨志伟

大数据、物联网、人工智能……要讨论当前最热的话题是什么?共享经济一定是必选。从摩拜、OFO单车风靡城市的大街小巷,到共享汽车、共享雨伞。可以说,共享经济正在成为时代的主流。

国家共享经济创新交易示范中心深入学习、贯彻、落实“共享”发展理念,坚持共享发展。国家共享经济创新交易示范中心负责人杨志伟更是在全国多个场合发表高调的论断:消费者向消费商转变的时代来临,共享经济必将引爆消费革命。

第一问 共享经济如何引爆消费革命?

要了解共享经济是如何引爆消费革命的,首先需要了解什么是共享经济。杨志伟说,共享经济即共享资源、共享财富,提高资源利用率,并从中获得回报。《第三次工业革命》的作者杰里米·里夫金认为,每个人既是生产者也是消费者,借助互联网共享信息、物品等各类资源,所有权被使用权代替,"交换价值"被"共享价值"代替,人类进入"共享经济"新纪元。

共享经济作为一种颠覆传统的新经济模式,除了影响并改变着人们的日常生活,众多的行业也因为"共享"而开辟了全新的发展模式。

从2016年开始,作为国家共享经济创新交易示范中心负责人、中联鑫圆房地产开发有限公司董事长、中国共享经济公益基金管理委员会秘书长杨志伟多次在公开场合发表这样的一个论述:共享经济必将引爆消费革命!

这背后到底是怎么样的逻辑关系。杨志伟日前一一梳理了论述背后的逻辑,通过媒体平台更深入进行阐述。

杨志伟说,以O2O行业为例,第一是否能重构体验的颠覆,这种颠覆并非对原有业务的体验进行改良和放大,而是革命性的产生变化,不是比原来的体验好10%或者15%,而是比原有体验好5倍10倍。第二是否能重构商业价值。第三是否能重构连接,是连接方式,连接成本,连接本身三个维度的精准重构。国家共享经济创新交易示范中心将把厂家和消费者连接在一起,打造一个全新的生态圈和完整的产业链。而传统的消费者将升级为消费商,在消费的同时,还能够分享中心增值服务。当中心足够大之后,就可以通过大数据、云计算来分析市场与产品的需求量,改变产能与市场需求不对称的局面,减少库存挤压。

杨志伟说,放眼未来,共享经济将引发一场消费关系的大解放,随着消费者升级为消费商,我们的购买方式、分享渠道都将发生巨大变化。共享经济必将引爆消费革命。

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