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中国沈酒:借助互联网+农业+沈酒 把沈酒端上各地的餐桌
2017-08-21 05:46:32 中国青年网
在8月18日的首届“互联网+农业”论坛上,中国沈酒集团荣获“四川省绿色产业示范基地”。
“酒是真正的农产品,浓香型白酒主要原料,第一个就是高粱,其次是大米、糯米、玉米、小麦。这些农产品,都是我们醉美酒城泸州盛产的。”在“互联网+农业”论坛上的圆桌会议中,中国沈酒集团总裁沈鸿林如是说。
虽说酒香不怕巷子深,但这些年,沈酒也在不断借助互联网的力量走出去。沈鸿林介绍,在如今大互联网时代下,中国沈酒集团积极开辟线上线下的销售,利用电商平台,让沈酒产品进入千家万户,端上各地的餐桌。2016年,中国沈酒酱香型白酒被世界殿堂级鸡尾酒大师乌里克·尼基选用为调制鸡尾酒的基酒。2017年,中国沈酒集团与海南福源灏实业有限公司达成合作,沈酒集团产品面向澳洲展开出口贸易……
“正如沈酒的广告词,’人是诚的好,酒是沉的香’,这也代表了沈酒以后的发展线路:通过互联网+农业+沈酒,让沈酒走向世界,让世界品味沈酒。”中国沈酒集团总裁沈鸿林说。
华西都市报-封面新闻记者 吴冰清
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