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在被问及该机构是否赢利时,该养老院院长王小龙坦称微利。而经营养老机构要实现微利,除了政策方面的支持,还需要通过连锁品牌方式来运作。
报道称,据其介绍,通常一个养老机构要实现赢利至少需要三年,并达到70%的入住率,这就要求服务定位必须准确。而该养老院就定位服务失能和半失能老人,每人每月的费用接近5000元-6000元。目前的100张床位全部住满,而且很多老人还在排队。
谈及该养老院的成功经验,王小龙提到,养老本身就是个微利行业,要想长期发展,必须从连锁品牌的模式考虑,他们很快会有四至五家连锁店开业。
此外,大量的社会义工和志愿者到养老院服务,也为其建立良好的口碑起了很好的广告宣传作用。
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