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“百箱大战”的逻辑分析
2017-09-25 08:06:53 中国经济网
不过,除了追随风口,对于很多放眼未来的“玩家”而言,音箱只是他们人工智能技术的载体之一,核心不是音箱,而是音箱背后的技术。智能音箱的探索是一场着眼于未来的“大练兵”。
“AI(人工智能)是一个非常宽泛的概念,语音识别、人脸识别只是两个小环节,容易落地,智能音箱是一个很好的切入点,可以理解成AI产品的先驱。”汤跃忠表示,智能音箱的进化趋势将是智能机器人。而对于越来越多的市场参与者,他也乐见其成,“市场需要教育和培育,现在还没有到分蛋糕的时候。”
■链接
音箱进化史
蓝牙音箱
上世纪90年代左右,多媒体音箱迎来了历史性的发展机会,作为电脑的一个外设产品伴随着PC时代的到来迅速普及。
此后,随着人们对于无线电子产品的青睐,无线音箱也成为很多年轻人家里必不可少的设备。由于大部分电脑厂商和手机厂商对蓝牙普遍的支持,用户需求也确实存在,蓝牙音箱在2000年以后,伴随着移动互联网的发展而快速崛起,逐渐成了音箱市场的主流。
WiFi音箱
蓝牙一定程度上解决了便携和音质的问题,但受限于蓝牙技术本身的限制,从设备端到音箱端的传输速率成了提高音质的一个瓶颈。在这个背景下,WiFi音箱以更宽的数据传输能力、更广的传输范围逐渐获得了市场的认可。WiFi音箱直接把音箱跟互联网对接了起来,不像蓝牙设备,还需要经过手机或者电脑的“中转”,从根本上解决了音箱内容源的问题。
智能音箱
智能音箱是软硬件结合的产品。用户除了传统的“听”的需求,也希望让音箱这个产品拥有更多的交互能力,比如语音、视频识别等。音箱正被赋予越来越多的功能,除了听音乐、获得信息、控制家电之外,还被接入了更多第三方服务,比如购物、叫快递、叫出租、叫家政等等。甚至未来,用户不再需要举着手机,而是直接跟智能音箱说“我要跟微信好友某某聊天”,就可以实现通话。
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