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“生态链”建立 浩泽千商峰会打造净水新格局

2017-09-06 08:42:00   新华网

    云端共享,实现全生态链共赢腾飞

生态链架构的完善,带来了整个体系的快速提升,2017年刚刚整合的“碧丽”成为第一个标杆,其业务获得了迅速的成长。在资源共享理念的引导下,浩泽将继续向类似碧丽、Diamond这样的集团下属企业以及合作伙伴输出技术、资本、模式等,助其做大做强。经销商也可以将更多的资源聚焦于营销,从而获得巨大的“裂变势能”,真正实现“赢未来”。

根据中怡康报告,2016年中国净水市场规模278亿并保持高速增长,预计2020年市场容量超过700亿。浩泽打造的净水生态链带来的不仅仅是现有业务的快速提升,更为未来业务场景打下了基础。目前,浩泽正在将原有的“租赁使用”模式向真正的“共享净水”模式推进,正如其所倡导的“未来所有的产业都必须向服务业演进。”

不仅如此,在浩泽的宏大版图中,除了其擅长的公共净水之外,家用净水、空气净化产品、智能家居产品也都布局落子。浩泽有望以净水为入口,将其在公共净水领域积累的优势向旗下其他品牌以及其他领域转移,构建智能家居生态体系,在更大范围内获得“持续性服务收入”,实现从“小生态链”向“大生态系统”的进化。

    全方位升级 以用户为核心

据浩泽集团高层介绍,在过去半年中,浩泽从产品、市场、渠道和管理等多方面进行了多维度的提升。在产品技术方面,发布了荣获多项专利的智能水芯片技术;在服务方面,升级版大数据智慧云服务的出现,为净水服务制造便捷;在渠道方面,顺利完成海陆空立体式分布,细分市场,垂直裂变;同时实现线上优势与线下入口平均联动,智慧水生态圈不断完善。基于全产业链的完备战略,浩泽净水在2017年上半年获得了出色的成绩。

对于未来的发展方向,浩泽集团高层表示,2017年浩泽集团未来的发展方向将以用户为核心,进行产品创新再升级。从家用净水、公共净水、空气净化、持续提供安全净水服务,完善浩泽智能产品生态圈,并积极打造合伙人体系加速业务模式的升级。此外,浩泽今年上半年已经推出了黑科技产品——水芯片,水芯片的诞生不仅将重塑净水行业生态,更满足了在消费升级背景下,人们对健康生活和品质生活的共同追求。

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