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董明珠马云达成百亿元合作 格力或在天猫卖手机怼雷军
2017-08-30 07:20:37 中国经济网
欲变革零售模式
实际,此次不是董明珠和马云第一次合作。
格力早在五年前就已入驻天猫。近些年,格力电器在电商领域更是不断探索和发展。
据悉,此次格力与天猫将加速提高双方在网络销售、服务以及智能研究等领域的合作。未来,双方还将成立联合实验室,利用格力电器的核心科技、天猫的大数据优势,针对消费者的需求进行C2B定制,为消费者提供更具个性化的产品。
对此,天猫电器美家事业组总裁印井介绍,“今年1月份至7月份,格力空调累计增速超400%(实际430%),有效带动了格力在天猫全类目增速大幅增长。其中,今年6月份,格力空调在全行业销售排名第一,同比增幅超500%。”
天猫内部人士透露,2018年格力天猫双方合作的第一款定制专供机型风飞扬三级能效挂机系列产品,有望实现在天猫旗舰店单品销售破亿的成绩。
格力电器副总裁刘俊表示:“以此次合作为契机,格力将结合天猫专业的数据分析、营销策划、媒介投放等形式,将开启全渠道零售模式,加速品牌在中国的变革和转型,构建更完善、便利的立体销售网络及服务体系。我们将把格力天猫官方旗舰店打造为品牌年轻化的主阵地。”
“通过此次战略合作,我们将共同提升格力天猫旗舰店的形象,同时格力和天猫将开创更多元化的创新合作,从而实现2018年格力全品类产品在天猫平台成交100亿元目标”。刘俊如是说。
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