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家电巨头捉对打起专利战 美的格力互诉案高达12起

2017-08-28 07:31:56   中国经济网

对此,孙明岩不以为然,其称:“很多人认为在专利诉讼层面,美的是被动应对的态势,这是一个误解。”他告诉记者:“总量上看,美的主动发起维权和诉讼数量超过防守式被动应诉。一直以来,美的觉得诉讼就是诉讼,一切应该通过法律手段去解决。”

随着行业的集中度加强,巨头之间的专利战或将愈演愈烈。然而美的等家电巨头除了面临国内的专利战之外,还需要应对来自海外市场的专利纠纷。美的集团去年年报显示,美的2016年海外业务总销售额占比近50%。业内人士预计,预计至2017年年底,美的集团的海外营收占比将超六成。

美的厨房电器事业部专利高级工程师付饶表示:“随着美的对海外市场布局的加快,美的有一半的营收来自于海外,所以我们主要碰到的一些纠纷是来自海外。无论是在国内市场还是海外,专利纠纷是无法避免的,最好的手段就是积极的向海外布局,有了更好的专利武器,就将拥有话语权。”

90%专利为内生式

对并购专利进行全面梳理

随着家电巨头全球布局和并购的加速,中国家电品牌在全球市场竞争中遇到的挑战也越发凸显。

2017年以来,家电行业就掀起了多起的专利战。不仅美的、奥克斯与格力互相起诉。随着中国家电品牌在北美乃至全球市场屡屡攻城掠地,夏普和海信之间的诉讼也在持续。

孙明岩认为,对知识产权的认识不应聚焦在国外市场。随着美的在海外市场加速扩张,风险也逐渐突出,美的知识产权团队不断做出调整和变化。“现在中国家电企业知识产权发展的很快,美的的知识产权战略和制度也是配合美的的业务发展的。三五年前,美的的核心用户更多还是在中国,面向的是传统的家电领域,知识产权风险相对可控的。但是随着美的的业务向海外扩展,海外知识产权风险开始凸显。”

他表示,目前美的集团的累计国内专利申请量已超5.4万件,授权维持量超2.7万件。随着美的在研发上投入了大量的资源,也要求知识产权有新的方向和任务。“知识产权是我们在研发投入中保护的重要的工具;美的整个业务迈向海外,进入了机器人、智慧家居等领域,业务态势和产品类型更多样化。而这些都是知识产权紧密型的行业,风险集中在海外,集中在拥有较为成熟的知识产权制度的国家,要求我们的知识产权团队、制度、体系建设也要达到跨国企业的标准。”

《证券日报》记者了解到,目前美的知识产权团队有超过90人,架构包括总部专家型团队和事业部人才两部分。其中,总部团队现有7个-8个人,按职能进行分工,包括海外知识产权管理、国内诉讼管理,商标管理,流程管理等。目前美的有10个事业部、多家中央研究院和智慧家居研究院。同时,每个事业部都有专门的知识产权团队,人员数量从2个到15个不等。

美的集团副总裁兼CTO及美的中央研究院院长胡自强表示,美的全球创新中心科技团队有4000人,每年能够做上千项技术研究项目。2016年美的集团投入研发金额为60亿元,2012年到2016年累计投入200亿元,未来将以每年占整体销售额比例不低于3.8%进行研发投入。

虽然在过去一段时间的并购,让美的将大量专利收入囊中,但孙明岩表示:“美的现在的专利申请主要还是内生式的,超过90%的专利都是自己的原创,是研发的成果。我们前期投入了大量资源,所以至少在未来一段时间专利来源还是以内生为主,并购获得知识产权为辅。目前我们正在内部对海外并购资产进行全面梳理。”

“美的现在的并购更多是基于产业布局,知识产权和技术并购仅只是产业布局的一个因子。美的在对未来并购标的选择时,会综合专利等多方因素去考量。”孙明岩如是说。

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