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两大寿险巨头竞争“白热化”:国寿19%市场份额VS平安39%增速

2017-08-28 07:22:06   中国经济网

每经记者 袁 园 每经编辑 毕陆名

寿险领域从不乏竞争,尤其对首把交椅的争夺。老大哥中国人寿曾放话“三分天下有其一”,“二当家”中国平安也启动了“超人计划”,提出要五年赶超中国人寿。如今,寿险头把交椅的位置是否易主?中国人寿和平安人寿两大巨头的经营状况又怎样呢?

中国人寿半年报显示,截至上半年,中国人寿实现保费收入3459.67亿元,同比增长18.3%,市场份额约为19.38%,虽较去年有所下降,但仍稳居市场第一。反观平安人寿,其上半年共实现保费收入2265.16亿元,同比增长38.7%,市场份额达到13%,距离国寿第一的位置又进了一步。

在半年报业绩发布会上,中国平安相关负责人对业绩增长给出了详解,并回应对未来业绩增长有信心。而面对平安人寿紧逼,在半年报业绩发布会上,中国人寿董事长杨明生也坦言,此前提出“三分天下有其一”,这个目标要长期实现是不可能的。

平安人寿增速远超中国人寿

平安和国寿的竞争早已是业内不言的秘密,虽然二者未直接承认,但竞争却一直都在,尤其是在近几年平安人寿开启高速发展的态势之后。

数据显示,2013年~2016年,中国人寿的总保费收入是3248.13亿元、3301.05亿元、3623.01亿元、4262.3亿元。与此同时,平安人寿的总保费收入分别是1460.91亿元、1739.95亿元、2084.48亿元、2751.82亿元,二者的保费收入正不断接近。

进入今年上半年,二者的竞争依旧。根据半年报数据显示,中国人寿的总保费收入为3459.67亿元,稳居寿险市场第一的位置,而平安人寿总保费收入2265.16亿,以微弱的优势紧随其后。但从增长率来看,平安人寿则领先中国人寿。

值得注意的是,虽然平安人寿总保费规模并未赶超中国人寿,但在区域地区,平安人寿已经在逐步超过中国人寿,尤其是在部分一二线城市和地区。

以北京为例,今年上半年,平安人寿的规模保费收入为209.23亿元,而中国人寿在北京地区规模保费71.27亿元,不仅落后于安邦人寿和平安人寿,也落后于华夏人寿的102.3亿元规模保费。此外,在深圳、青岛、广东等地区,中国人寿的原保费均不及平安人寿。

在部分地区,中国人寿的优势依然存在。如在山东地区,上半年中国人寿以248.95亿元的原保费收入远远领先于平安人寿的104.46亿元,依然是山东市场的老大。同样在浙江,中国人寿以223.20亿元的原保费收入领先于平安人寿。

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