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产业观察|“疯狂”的茅台酒

2017-08-22 17:21:33   中国经济网

据记者了解,日前,北京、上海、广东、重庆、山东、安徽等十多个省的茅台经销商在西安召开了“茅台酒经销商如何维护消费者利益”的研讨会。

会上,茅台各省区经销商明确并签署倡议书,自觉维护国酒茅台消费者的利益,自觉遵守茅台公司的市场秩序与价格体系,飞天53度茅台酒不超过1299元/瓶,不惜售不搭售。另外,各省区经销商还表示,各地区针对国酒茅台迎中秋、国庆双节活动,拿出一定计划量(各地区不同)的53度500ml飞天茅台酒进行正常销售,价格不超1299元/瓶。

值得注意的是,近日,国家统计局办公室关于在统计部门开展违规公款购买消费高档白酒问题集中排查整治工作的通知要求,结合本单位本系统实际,认真组织开展自查,通过检查公务接待情况、报销票据等方式,对公款购买消费高档白酒(经请示,中央纪委党风政风监督室答复,高档白酒价格在每瓶500元以上的白酒,不限品牌)问题进行全面梳理排查,对存在的问题急时纠正,认真整改。

就在前不久,湖南海关纪委监察室也下发通知要求,关区行政经费、党费账、工会账、事业单位账(含食堂账)和经济实体账目中用公款购买消费高档白酒情况,监察室和办公室将组成联合检查组进行抽查,并按期按时上报。

控价后现“酒荒”

种种迹象均表明,茅台集团对茅台酒稳定价格的确作出了不少的努力,茅台集团的铁腕控价,坚守1299元/瓶的价格线不变也是茅台集团高层对消费者的承诺。

然而,记者在实地采访中却了解到,当前,市场上的茅台酒在供应方面处于“空白”状态,而500毫升单瓶装的53度飞天茅台控制价格在1299元/瓶,被炒到了1700-1800元/瓶。

记者浏览了京东商城看到,一瓶飞天53度单瓶装茅台酒虽然标价1299元/瓶,但点击页面后却显示无货。此外,酒仙网售卖的53度飞天茅台其页面也显示无货。那么,线上无货,茅台酒线下实体店会是怎样的情况呢?

在中日医院附近的名酒专卖店,一位销售人员告诉记者,53度飞天茅台酒目前没有现货,现在拿货都拿不到。

随后,记者来到北京市朝阳区惠新西街9号的物美超市,在一楼服务台旁边的名酒专柜里,记者并未见到有53度飞天茅台的踪影。售货员告诉记者,53度的飞天茅台,我们这边已经缺货很久了,无货可拿,目前只有43度的茅台酒。

记者又来到北四环东路108号的华堂商场,在地下超市一层名酒专柜里,记者看到,一瓶53度飞天茅台售价1799元/瓶,茅台金奖传奇售价1899元/瓶。

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