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茅台越限价越涨:线上线下缺货严重 加价都买不到

2017-08-21 17:48:57   中国经济网

茅台最近又火了。临近中秋,原本限价1299元的53度飞天茅台已涨到1800元/瓶甚至更高,陷入“越限价越涨”的怪圈。而贵州茅台于8月14日、15日两日股价均突破500元,创造A股股坛传奇,简直“震惊”业内外。

线上线下普遍缺货

新快报记者走访广州市场发现,目前53度飞天茅台在多家大型商超和烟酒行普遍缺货。8月16日,华润万家、沃尔玛、大润发等连锁超市均表示该款酒缺货,不知什么时候能补到货。永旺超市称现在不卖2017年产的飞天茅台,因为厂家限价1299元,但入货价却要1590多元。目前只卖2016年产的,单价2099元,本周二才能到货。

个别酒类专卖店表示能提供少量53度飞天茅台,价格多在1600元-1800元之间。

线上渠道的货源也很紧俏。京东商城于8月15日15时开放飞天茅台抢购,但据多名消费者称,简直是“闪没”,很多人都没有抢到。新一轮抢购设在8月30日15:30-15:35,仅持续5分钟,截至8月19日10时,已有12379人预约抢购。8月19日,天猫超市对飞天茅台定价1299元,每人限购2瓶,但广州、北京、湖南等地均显示缺货。飞牛网、苏宁易购也缺货。

不过,茅台自建自营的电商平台——茅台云商有货,8月19日显示,53度飞天茅台单价为1289元,每个云商账号24小时内限购5瓶。

批发价被冲破 加价都买不到

5月3日,贵州茅台在市场管理工作情况座谈会上明确规定,即日起,53度飞天茅台全国一批价为1199元/瓶;以卖场、连锁终端、专卖店、电商渠道等为主的终端价格为1299元/瓶。

但这两个限价早已被冲破。广东酒保网王先生称,现在按照茅台厂家批发限价1199元根本拿不到货,所以到消费者手里自然也会跟着涨价,一瓶1600元已经算便宜了。

还有从业者表示,近一两个月飞天茅台批发价都不止1299元,“顾客说我们卖得贵,其实我们的利润没有增加。”

“茅台断货到什么程度?严重到加价都没货。”某电商平台酒类采购人员认为,如今茅台已逐步转向中产化、大众型消费,普通人办酒席、送礼也会考虑茅台,市场需求大了,而产能跟不上来,所以才导致缺货严重。

贵州茅台发布的2017年半年报显示,上半年实现营收241.90亿元,同比增长33.11%,其中茅台酱香系列酒营收达25.49亿元,同比大增268.72%,已超过2016年全年24.3亿元的营收。

早在今年6月,贵州茅台方面就表示,茅台酒9月向市场的投放量将会是普通月投放量的两倍。不久前又有消息称,茅台中秋、国庆“双节”的计划量提前至8月中旬投放,投放总量将达到4500吨。多名业内人士认为,飞天茅台供应量在增加,但市面上的货却还是紧缺,很可能是有大商家在囤货。

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