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共享运动仓受热捧 安全性专业性引人忧

2017-08-18 11:04:58   中国经济网

在李冠男看来,开设在小区里的共享运动仓找到了用户的痛点,真正离“物尽其用”、打破传统运动健身市场格局,恐怕只是时间问题。

首先,方便居民就近运动是最大的卖点。李冠男认为,目前健身房大多集中在商场内,相对而言,五分钟运动圈对运动时间较零散的人而言更有吸引力,运动仓内跑步也不需考虑天气因素。其次,手机APP扫码进入、单次付费,灵活的消费方式吸引无法坚持定期锻炼的人。传统的健身房一次性办卡、支付大笔金额入会,很多人办卡后运动次数较少。“办卡、买课程等商业化的消费方式,实际上对个人运动习惯的养成作用不大。”在李冠男的产品设计里,共享跑吧收费20元一天,每月180元封顶,超过180元不再收费。

“‘共享’的概念很火爆,‘共享+运动’衍生出的运动仓,从专业技术角度来说有一定价值,让人们把零碎时间利用起来进行锻炼。”上海市田林二中体育教师于明鸣认为,快消社会里,这种新的空间或许会吸引不少年轻人尝试。“一些人有运动的想法和需求,但可能生活圈里缺少健身房、体育馆等公共运动场所。此外,相比于健身房办卡充值,运动仓显得‘小巧轻便’,消费起来让人‘不心疼’,运动成本降低。”

当然,不少业内人士认为,这样一个封闭、简易的健身仓作为居民共享的运动场所,其短板也显而易见。

首先,和成熟的规模化商业健身房相比,现有的共享运动仓功能单一且专业性欠缺。“健身房有各种器械,有专业教练的指导,更规范的健身操作能提升健身效果,避免不必要的身体损伤。”广西南宁市诺伯曼健身会所健身教练罗剑尔认为,相比之下,运动仓给人感觉更侧重娱乐性。

一兆韦德健身上海客户经理曹杰表示,对于有一定运动基础和运动习惯的人来说,运动仓不是优选。因为运动除了健身也有社交功能,健身房里的运动爱好者往往会形成相互监督鼓励的运动氛围,这些体验是封闭的单人空间无法替代的。

其次,目前共享运动仓配套设施缺乏,器材维护令人担忧。运动前后的更衣、洗浴需求,简易的运动仓现在尚无法解决。运动仓虽有人定期检查运动器械的安全性和维护,但器材本身安全性是否达标、用户在使用时如何正确操作等,引起不少网友担心。

共享模式有待时间检验

共享运动仓能否真正“共享”?能否引导市民养成专业运动习惯?相关人士表示,共享运动仓不仅需要时间检验,还应完善共享运动项目,使其更多元专业。

对于推广共享运动的理念,李冠男及其团队希望让更多人认识这种新兴的共享运动方式,“我们设计的APP可跟踪用户每月的运动数据,给他们提供专属的运动档案。希望这种人性化的共享运动模式尽快得到大家的认可。”

北京市民王岳兴说,共享运动仓解决了大中城市中一些喜爱运动者想买运动器械而家中无空间的难题,且收费适中,但其布局、设计及配套仍需更合理多样化,以适应更多的人群。

“共享运动仓更适合没有稳定运动习惯的受众,走进运动仓感受运动器械带来的新鲜感,同时也可以培养对运动的兴趣。”曹杰认为,从消费市场来看,共享健身房确实存在市场需求,但离满足专业运动需求仍有一定距离。

罗剑尔建议,共享运动仓作为专业健身的有益补充是很有必要的,提高了居民运动的意识,但改善体质问题,达到塑形、减脂、康复等功效,还需跟随专业人士、科学运动,“健身初始阶段很重要,毕竟肌肉是有记忆的”。

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