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这是刘强东的底牌,阿里曾经看不上,现在在追赶

2017-07-31 15:38:23   中国经济网

王振辉透露,京东2017年比去年业绩增长很多,而且今年目标被调高不少。3C、日百和服装等行业都签下一些大品牌,但他不愿透露具体名字,“这是个好生意,但不是高调的生意。”

 京东物流会成为谁?

京东物流集团面纱被揭开后,外界都想知道,刘强东把谁视作竞争对手?这块由电商平台脱胎的资产,到底想成为怎样一家物流公司?

从用户体验而言,外界更多把京东和顺丰放在一个维度来看。刘强东曾发过一条微博,点名未来民营物流公司会成为京东和顺丰引领的寡头局面,虽然有一点竞争,但都可以成为巨头,任何一家倒掉都是行业损失。值得一提的是,顺丰目前也是京东POP平台很重要的合作公司,每天拿走几十万订单。

“大家都是配送公司,肯定有一定层面的竞争,顺丰也在搞电商,做优选、嘿客,但目前这不是重点。市场足够大,而且京东做的是仓到配,顺丰做的是快递。”王振辉点明,顺丰的优势在于商务件做得非常好,他们可以包机,但是京东没有飞机,只能跟别人合作。

王振辉不愿意把京东物流单纯地跟某一家公司做直接对比,“5年后的样子肯定比现在更丰富,而且每个月行业都在变化。这个路径我们还在探索,老刘也给了时间,我们就是尽快往前跑。”

刘强东给出时间表,未来五年京东物流自营业务必须低于一半,十年后不能超过20%,这才算成功。

作为一名物流老兵,傅兵的观察是电商物流很大程度上促进了国内物流技术的发展。十年前,一个物流仓储经理年收入能达到10万块就很不错了,现在收入则翻了四五倍甚至更高。

2011年王辉想去电商公司看看,他在传统快递公司干了10年,电商平台对他而言是一种新奇所在。以前他在顺丰最关心的是货物的质量和安全,都在围绕货物转,一切工作流程甚至思考方式都被标准化。在京东他体验到的是另外一种场景,以客户体验为中心,从商流出发。

但是如果说京东希望对整个行业有所触动或贡献,那就是通过技术驱动和供应链整体服务去实现。对于X事业部,刘强东一贯的态度是预算不设上限,所以在人才招募、技术试验方面他们都没有明显的禁忌或束缚。

近两年,京东大肆鼓吹无人仓、无人车、无人机等技术,尽管无人机在宿迁和陕西都有试点,无人车也在一些高校和园区试运营,但外界还是怀疑这对京东物流尤其配送环节的成本和效率能起到多大作用?

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