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大众餐饮如何演变为城市记忆?火锅业走出短命宿命

2017-06-07 15:35:26   工人日报

这样的选择,对于迅速占领空白市场、打出品牌的意义是重大的。但是这种一味追求扩张速度的加盟,无疑是对于新型连锁加盟的一种生搬硬套。形式上的扩张无法带来更多资金上的收益,而这些没有掌握“露凝香”精髓的火锅店,更是严重地影响了老店的品牌形象。几代人的辛苦经营和财富积累,最终化为乌有。

“露凝香”由盛到衰的故事,也成为重庆传统火锅企业发展的“警世钟”。

从“单打独斗”到集群化发展

市场的规律总是优胜劣汰的,不管是老式经营抑或是新型连锁,重庆火锅业的发展总是与市场经济规律相结合的。想要发展就只能适应规律,改变自身。

作为渝商抱团军团中的首支“娘子军”,重庆火锅天下宴博物馆集团股东由该市36名美女企业家组成。集团首个项目是斥资5000万元,在两江新区建成集旅游、火锅等元素为一体的巴渝文化吊脚楼,消费者可以在这里领略重庆朝天门码头餐饮文化特色,还可品尝到不同年代的各类火锅。

重庆市工商联(总商会)餐饮商会会长严琦告诉记者,集团既有资深的餐饮、火锅企业,也有服装、水果、美容、电子、酒店等行业。值得一提的是,全国唯一一家中华老字号火锅企业桥头火锅,作为国有企业加入了抱团队伍。力求通过调整产业结构,抱团发展,做大做强重庆火锅产业。

“重庆作为中国火锅的发源地,在火锅产业发展上一直走在全国前列,重庆火锅企业推出的单人小锅制、养生火锅、绿色火锅,更代表着火锅未来的发展方向。希望重庆火锅企业能进一步加快探索步伐,推动中国火锅产业做大做强。”中国饭店协会会长韩明对重庆火锅充满期许。

据了解,北京、上海、江苏、广东、福建等全国一线城市的火锅店,都有重庆人的影子。经过历年发展,重庆火锅以独特风味享誉中外,遍布北、上、广等国内30余个省市和美国、英国等10多个国家和地区,得到全国、全世界餐饮行业的认同。目前行业产值上千亿元,从业人员超过500万。

“麻辣行天下,红汤煮南北”,可以说是重庆火锅征战味道江湖的缩影。由重庆火锅协会授权组建的重庆火锅产业(集团)投资股份有限公司,已开始现代企业管理制度的运作。大渡口双山公园内的重庆火锅多功能文化中心,成为重庆火锅产业集团第一个亮相的火锅与文旅结合项目。

“标准化”成为火锅做大做强的必由之路

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