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淘宝卖家对买家设好评率门槛 律师:有歧视消费者之嫌
刘小姐介绍,这种好评率拦截并非淘宝卖家平台的自带功能,而是通过需要通过安装第三方插件来实现。它可以设置对好评率低于多少的买家进行拦截。
遇到这种情况,虽然可以投诉,但是由于淘宝允许卖家自主关闭买家订单,因此也并不违规。
刘小姐表示,淘宝平台现在对于淘宝卖家给的空间蛮大的,因为现在中小淘宝卖家确实不太好发展,如果天猫店铺出现这种情况,只要一投诉肯定会赢。但是在淘宝规定里,卖家可以自主关闭买家的订单,如果他不愿意卖他,是不违规的。
有观点认为,如果好评率成为购买门槛,就间接性诱导买家给好评,虚假好评的问题会让评价体系形同虚设。电商专家鲁振旺介绍,之所以通过好评率限制买家购买,主要是为了防止恶意差评的出现。“可能会损失用户和订单,能让自己的评价相对比较正常,大家当然愿意这样做。可以杜绝对竞争对手或者差评师来说有可能损害好评体系的隐患。
鲁振旺认为,由于评价体系的开放,因此卖家的行为也并不违规。目前来说,对此没有明确规定。对于平台管理来讲,用这个插件平台没有对其限制,只是开放了评价体系,对每个卖家的每个用户的好评率都是开放的,淘宝是不是就是说不开放了?所有人的好评率变成不透明的,这方面在法律上界定上还不清楚。这里存在一些灰色的东西,之前有一些人采用“呼死你”软件对用户进行骚扰,包括平台本身因为中差评骚扰用户的商家都需要治理。
律师:对买家区别对待 存在歧视消费者之嫌
而在中国互联网协会信用评价中心法律顾问赵占领看来,卖家的这种行为有区别对待,甚至歧视消费者之嫌:“对于同等条件下的消费者采取不同策略,仅仅是因为某个买家好评率低于95%,就不接受下单,这种做法没有合理依据,除非能够证明某个买家恶意差评进行敲诈勒索,这种情况下可以禁止他下单。但对于一般买家,如果他没有其他违法行为,仅仅因为好评率低于95%就不能下单,该做法缺乏法律依据。”
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