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维护成本高盈利模式不明 共享单车能否熬过下个冬天

2016-12-29 11:05:07   

另一位共享单车用户表示,自己曾遇到过数次车辆损坏的状况,有时由于赶时间决定骑一辆单车,找到了才发现车胎没气、或是脚踏板掉了、或是把歪了等等,不能使用车辆。“很多人没素质,知道不是自己的车就不爱惜,甚至故意破坏。”他还表示,自己在大马路上见到过丢失整个车轮的情况。

此外,在采访中反映最多的问题是“找车难”。除了定位问题之外,一些用户将车辆隐匿在小区内、楼道内甚至自己家中,其他用户完全找不到车辆。多位用户表示,曾有过系统里显示附近有车辆,但到了附近根本找不到车;或者在自己家小区内、楼道里等私人领地看到过共享单车车辆,更有甚者还给共享单车私装车锁,以方便自己使用。

北青报记者曾在小区内看到过摩拜单车连续多日停放在私人领域,举报后的第二天,同一位置换成了ofo单车。

据悉,摩拜单车有积分系统,如用户停放不规范,则会扣除用户的积分,严重的话会导致用户无法继续使用摩拜单车系统。不过,规范用户行为单靠平台处罚是不够的,尤其是仅靠一家平台的处罚更是不够的。

关注

共享单车平台能否实现盈利

共享单车是一个新兴领域,不过却成为了目前最火热的投资项目。一些投资人认为,共享单车会像网约车、外卖等服务一样,改变人们的出行方式甚至生活方式。由此,资本市场给予了共享单车项目极高的关注度和投资力度。目前,国内较为知名的四家共享单车平台摩拜、ofo、小鸣和优拜都先后宣布拿到千万级甚至上亿的融资,投资方包括国内顶尖的投资机构。

那么拿到巨额融资的共享单车公司,钱都花在了什么地方?和滴滴的私家车为主的模式不同,共享单车前期都是公司自采的车辆,虽然单车的单价远低于汽车,但是对于初创企业来说,购买车辆的费用、安装GPS定位器的改装费用、维修和运营的费用等加起来也是不小的一块,因此成本不低。

摩拜单车目前推出过两代单车,其第一代单车造价高昂,一辆车的成本为3000-5000元。因此,一旦车辆受到损毁或者丢失,代价也非常高昂。不过,第二代摩拜单车改成了轻量级的单车,成本只有几百元。这两代单车在使用时车费也有区别,前者每小时1元,后者0.5元。ofo的车辆成本只有300元左右,但这种轻量级的车子更易损坏,维护起来成本也更高。

此前,摩拜负责人对北青报记者坦言“目前还不盈利”。对于未来如何盈利的问题,摩拜方面表示“我们相信好的产品,好的模式,在未来会有盈利模式出来的,我们也在探索中”。

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