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今年9月30日,财政部宣布,从10月1日起,取消对普通化妆品征收消费税,将“化妆品”税目名称更名为“高档化妆品”。同时高档化妆品进口环节消费税税率由30%下调至15%。美妆和奢侈品一直是海外消费的重头戏,此次国家出台美妆税率下调政策,一定程度上是迎合了国内消费升级的背景环境。美妆作为跨境电商的重要类目,消费税率的下调也对跨境海淘市场具有明显的提振促进作用。
从上述的408税改、512新政到美妆消费税下调、电商法草案出台,多项政策的推出让跨境电商有法可依,显示了国家有关部门对跨境电商行业积极扶持的态度。而在今年紧锣密鼓的双十一、“黑五”、双十二等购物盛典中,以丰趣海淘为代表的跨境电商平台爆发出惊人的吸金能力,显示着跨境电商行业正在发展中逐渐走向成熟,这背后既有国家各类利好政策的助推,又契合了国内消费升级的大背景。
丰趣海淘受益政策利好,规范发展前景广阔
在一系列政策利好下,丰趣海淘作为跨境电商行业的创新者,将享受到巨大的政策红利,进入飞速发展期。丰趣海淘是顺丰旗下唯一自营的跨境电商平台,其强大高效的供应链体系在行业内首屈一指。2016年,丰趣海淘加快了海外仓的直邮能力和新商品引进体系,并正式签署总部入驻协议落户重庆西部物流园。丰趣海淘立足全球供应链体系,通过链接日韩、欧美、澳新等热门市场的消费场景,在国外采购端与众多跨境品牌商、供应商合作,建立了一个巨大的商品池,将其发展诉求巧妙地转变为进一步缩短商品到达中国消费者的距离,打造了真正意义上的跨境直邮供应链。
丰趣海淘的核心价值是丰富有趣的商品,聚焦于差异化、个性化、长尾化产品,通过与多家国外电商巨头合作,已经能够涵盖英国最大的全品类B2B服务商、德国最大的保健品和健身电商、德国最大儿童玩具商城、欧洲著名潮流购物商城、意大利奢侈品连锁等各类商品的优质电商、品牌商以及线下零售商。目前,丰趣海淘90%以上的商品来自海外当地厂商,货源可靠。
应该说,中国中产阶级消费升级所带来的个性化需求推动着海淘行业的快速发展,而在政策的影响下,原先C2C依靠逃税避税的红利已在逐渐消失,B2C的海淘模式才是未来主流的商业模式。草案的推出无疑又在加速推动着行业的健康发展,大浪淘沙之下才能去芜存菁,相信丰趣海淘能够借着政策的东风,依靠强大的供应链优势,在行业竞争中弯道超车,跑领海淘行业的下半场。
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