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有观点认为,国航、东航、南航等国有大型航空公司的脚步将会慢于其他航企,对此安利国表示,目前很多商务旅客对在航班上使用网络要求很高,他们一般都是航空公司的高级会员,如果航空公司解除禁令有先有后,且间隔时间很长,旅客会用脚投票,对航空公司来说是一大损失。
空中WiFi,新商机?
对于目前的智能手机而言,WiFi是必备品。北京航空航天大学通用航空产业研究中心主任高远洋19日告诉《环球时报》记者,对于国内航空公司来说,空中WiFi在技术上已经没有问题了,航空公司需要解决的是手机上网的商业化问题。
高远洋表示,空中WiFi的成本很高,包括改装、运营、通信资源等多方面成本。一位民航业内人士19日对《环球时报》记者表示,目前每架飞机的空中WiFi改装成本在300万到500万元人民币之间。因此,国内航空公司如果计划为客机普遍配置空中WiFi,成本将达数亿元人民币。安利国认为,各航空公司大规模安装WiFi设备,会形成批量效应,成本也会随之下降。随着时间的推移,WiFi使用费也会人人都消费得起。
彭博社称,数据显示,到2020年全球空中电商市场规模将达17亿美元。高远洋认为,航空公司可以利用“手机+WiFi”的方式“开源节流”。一方面,可上网的手机一定程度上能替代机上娱乐系统,减少航空公司此方面的成本;另一方面,WiFi本身可以搭载广告,为航空公司提供收益,航空公司也可以提供更完善的在线购物等服务,寻找新的增值点。
(原标题:“飞机上用手机”酝酿新商战 解禁已是国际趋势)
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