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转型卖书 突临“断供”五岳钻具坎坷跨界路
2017-09-20 10:02:07 中国经济网
避免业绩大幅下滑成关键
随着华图教育解除了华图图书的商标使用许可,自今年12月31日起,华图图书将无权使用“华图”商标,不得从事培训类图书业务。华图图书失去商标使用权,也意味着五岳钻具的图书来源面临“断供”风险。有行业人士对经济导报记者分析,毕竟,其原有图书业务很大程度上依赖“华图”的品牌优势,如今失去“华图”商标使用权,再重新寻找新的供应商,这对于五岳钻具来说并不是一件容易的事。
华图图书被剥离出去后,继续使用“华图”商标,华图教育则按华图图书经审计营业收入的2%收取商标许可使用费。此次突然取消对华图图书的商标授权,华图教育接下来会有何动作?而作为实际控制人,易定宏将如何经营五岳钻具以避免其业绩大幅下滑?对此,经济导报记者未能联系到易定宏对此置评。
财务数据显示,自进军图书业务后,五岳钻具营收有了明显增长:2016年其营收达到1.6亿元,较2015年的2843万元增长463%;其中,图书销售业务实现收入1.5亿元,占比超过90%。不过,卖书带来的营业收入虽然很高,但公司也只是购买图书后通过网店销售来赚取销售差价,利润并不高。2016年,五岳钻具净利润为亏损264万元,今年上半年也仅盈利55.48万元。
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