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七匹狼净利润连续5年下滑 能否借老佛爷扭转颓势
2017-08-25 10:06:26 中国经济网
中国连锁经营协会连锁品牌与零售地产部副主任张君在接受21世纪经济报道记者采访时表示,七匹狼收购Karl Lagerfeld这一案例是中国时尚品牌创新转型的新方向。通过并购,中国本土时尚品牌可以丰富产品线,弥补自身短板,同时可以做大公司的市值规模。从国际品牌角度来看,全球经济放缓,国外奢侈和时尚品牌面临空前的业绩压力,中国是未来零售发展的重要市场,寻求与中国本土企业合作是最明智稳妥的选择。此外,Karl Lagerfeld是国际轻奢品牌,在国际上有很好的口碑和业绩,目前在国内店铺不多却符合中国消费者消费水平,有很大的提升空间;但并购后企业自身的商业经营理念很重要,要看清产业发展的前景和趋势,同时提升主品牌价值。
不过,张君也表示,收购国际品牌并不是国内服装企业的普遍现象,目前国内有很多企业选择把自己的品牌推向国际。
时尚专栏作家林剑表示,目前很多国内品牌通过收购、入股等形式进行升级。收购海外资产是转型升级的一种方式,对企业发展有一定好处。但其也提醒,要注意到国内外品牌在经营理念上存在出入。中国品牌运营思路主要是渠道为王,在渠道层面快速拓展、收割现金,而国外运营方式和中国高市值运营方法完全不一样。
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