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“懒人经济”:不是方便食品都火
2017-08-24 09:07:28 中国经济网
方便火锅最初走红于微商渠道,目前大龙燚、小龙坎、海底捞、重庆德庄等火锅连锁品牌都推出了方便火锅产品,除此之外,还有些专注方便火锅的互联网品牌,如老城南、筷时尚。据不完全统计,截至2017年7月,市场上已经有40多个方便火锅品牌。
方便火锅门槛不高但同质化
“方便火锅进入的门槛并不高,没有技术壁垒和品牌壁垒,所以很难形成一个规模壁垒,从产业角度看,这个市场会形成百花齐放的局面,可能会有一两家做得比较好,但比较难出现一家独大。”朱丹蓬分析道。
朱丹蓬告诉记者,目前我国的餐饮都存在一个同质化的问题,企业如何不断地创新,不断地加入一些新的元素,去增强和捆绑与重度消费者的黏性,是一个难题。
有消费者感到担忧,各大电商平台上不乏这方面的负面评价。
什么是“懒人经济”:互联网和智能手机的普及,为人们的生活带来了极大的便利,而快节奏的都市生活使处于压力中的人们渴望在忙碌中寻求一种放松。随着这个群体的不断扩大,越来越多的商家抓住消费者的心理,使其足不出户就可享受餐饮、购物、家政和信息等多方位的服务。由此,“懒人经济”应运而生。
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