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“新风”能否带来经济新活力

2017-08-24 08:36:55   中国青年网

王雪制图

本报记者 李蕊 实习生 李彤

“太好了,我们的孩子今年冬天终于可以不受雾霾侵害了!”近日,《西安市安装新风系统试点实施意见》发布,西安50所小学、幼儿园10月30日前将完成新风系统的安装。家长们喜出望外,纷纷在微信群里转发这一好消息。

从公共场所的使用到单个家庭的安装,从年长者的热捧到年轻人的刚需,从陌生新名词到众人耳熟能详,短短几年,新风系统市场的快速扩张成为当下中国新消费异军突起的典范。其所代表的绿色、环保、健康的理念逐渐转化为民生所需,更被业界普遍看好。

这股吹进中国市场的“新风”,能否带来经济新活力?

“新风”吹热新消费

“如今的雾霾问题越来越严重,早晚都要装,还不如趁着装修一次到位,我身边的好几个朋友都装了。”家住西安的90后小伙子孙一鸣正在装修婚房,尽管价格不菲,但他还是给家里装上了新风系统。

家住西安市雁塔区的李云女士最近刚刚搬了新家。“已经找专业检测机构测评过了,我家的空气质量完全达标,这多亏安装了新风系统。”李云年过花甲,女儿在国外定居,她时不时会去女儿家住个一年半载。“每次回国,别的都还好,最难忍受的就是雾霾天。国外新风系统普及率非常高,‘新风’已经成了家装标配。”今年初,李云回国装修新房,她毫不犹豫选择了市面上口碑较好的美国托马斯新风系统。尽管安装时颇费周折,“但现在看来非常值得,以后再也不用跑到海南去躲雾霾了。”在自家新房里,享受着清爽的空气,李云惬意地说。

在西安,像孙一鸣、李云这样的消费者还有很多。新风产品兼具换气与净化功能,能有效去除PM2.5,越来越受到消费者追捧。

据了解,目前新风系统的消费群体主要包含三类:一是家中有0岁-6岁儿童的消费者;二是老年人或家中有老人的消费者;三是中小学、幼儿园、医院等机构。

“有六七十岁的大爷大妈,也有二三十岁的年轻人;有家里正在装修的,也有想要替换空气净化器的,来我们店里咨询购买新风设备的消费者越来越多。现在是装修高峰期,我们的销售量跟冬天雾霾天不相上下。”在西安市某家居建材市场里,一家新风系统品牌专柜的营业人员告诉记者。

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