新闻
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170821/31144507_2.html
Server: cms-9-53
Date: 2024/12/01 10:59:38

Powered by China
China

2017媒体融合发展论坛内容分论坛 :编辑后撤、算法当道 媒体如何提供内容竞争力?

2017-08-21 15:56:32   中国青年网

未来算法将精准定位用户 优质内容必然找到相应用户

“拥抱新技术、坚持‘传统新闻价值观’、拒绝碎片化 提倡深阅读”, 《财经》杂志执行主编靳丽萍在演讲中不断强调。《财经》除了积极进行全媒体报道外,也成立了很多工作室,主动尝试一些新技术或新产品。她认为颠覆媒体生产方式和商业环境的是介质的东西、技术的东西,但颠覆过程中没有颠覆的是我们对新闻品质的要求,专业深度的要求,以及对价值观的坚守。现在很少有媒体像我们这样,用两三个月时间做深度报道、专业领域的记者组成报道小组做报道。有人认为《财经》的文章不容易看懂,反过来我也理解它比较专业和深度,产品具有比较强的差异性。《财经》是差异化的产品,这是我们的比较优势。“轻阅读、碎片化“的方式并不适合我们。

同时,靳丽萍指出,平台或算法是具有双重性的。技术本身没有好或坏的属性,但使用的人怎么用,会带来不同的结果,这才是需要深思的问题。“算法肯定是趋势,因为它解决了原来传播方式,突破了我们和用户之间的墙,极大的提高了效率。不过的确目前还处于初级阶段,追求的是规模化,也就是流量,这也就导致了媒体界的同质化和一些媒体一味追求流量而导致的内容低俗、色情、暴力化”靳丽萍评价。

但盲目追求规模和流量的算法是不是我们的终极发展目标?靳丽萍认为不是,因为未来的算法一定是精准化的,每一个内容会找到它的需求者,是供需关系的对应,这样就可以为媒体找到相应的商业模式。我同意用历史的眼光看待算法,在市场发展初期有一个“野蛮生长”的时代,竞争到一定程度就会精细化、专业化。所以,要审慎看待算法现在的样子以及未来发展的样子,从中在不同阶段找到自己发展的机会。

CIBN互联网电视运营总监冷杉最后从平台运营的角度提出建议:同样一条优质内容拆成几条有更多传播机会。从电视端看,编辑是前置的,会把自己基于排行和热点喜好内容放在上面,以吸引更多人观看。但用户也会在第二阶段打标签。比如定位他的年龄属性和地域属性。比如你观看了人民日报的视频,那我们相关推荐里一定能关联人民日报更多内容。电视或者互联网电视往往希望可以推荐一些媒体有价值的内容上去,比如财经或者新闻、资讯甚至有汽车、钓鱼各种各样垂直的内容,优质的内容在人工编辑干预的情况下会获得更多机会,内容做得足够好,一定会浮出水面。

上一页2/2下一页
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170821/31144507_2.html
Server: cms-9-53
Date: 2024/12/01 10:59:38

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170821/31144507_2.html
Server: cms-9-53
Date: 2024/12/01 10:59:38

Powered by China
China

相关阅读

404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170821/31144507_2.html
Server: cms-9-53
Date: 2024/12/01 10:59:38

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170821/31144507_2.html
Server: cms-9-53
Date: 2024/12/01 10:59:38

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170821/31144507_2.html
Server: cms-9-53
Date: 2024/12/01 10:59:38

Powered by China
China
分享到:
0 0
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170821/31144507_2.html
Server: cms-9-53
Date: 2024/12/01 10:59:38

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170821/31144507_2.html
Server: cms-9-53
Date: 2024/12/01 10:59:38

Powered by China
China

美图推荐

404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170821/31144507_2.html
Server: cms-9-53
Date: 2024/12/01 10:59:38

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170821/31144507_2.html
Server: cms-9-53
Date: 2024/12/01 10:59:38

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170821/31144507_2.html
Server: cms-9-53
Date: 2024/12/01 10:59:38

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170821/31144507_2.html
Server: cms-9-53
Date: 2024/12/01 10:59:38

Powered by China
China

为您推荐

加载更多>>
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170821/31144507_2.html
Server: cms-9-53
Date: 2024/12/01 10:59:38

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170821/31144507_2.html
Server: cms-9-53
Date: 2024/12/01 10:59:38

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170821/31144507_2.html
Server: cms-9-53
Date: 2024/12/01 10:59:38

Powered by China
China