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2017媒体融合发展论坛:高端对话四问深度融合

2017-08-20 13:26:14   中国青年网

公共平台如何融?

有平台才有话语权

中国人民大学新闻学院教授 宋建武

平台化是媒体融合发展的必然趋势。只有建设自主可控平台,才能使主流媒体真正掌握网络舆论主导权;没有平台,主流媒体无法有效设置议程或管控不良内容。

主流媒体集团可以利用互联网技术整合资源,提供以新闻服务为主的多元化互联网服务,逐步建成融合型平台。一些主流媒体集团正在建设能实现海量内容生产、聚合与分发的云平台,比如人民日报社的“中央厨房”和“中国媒体融合云”、新华社的全媒平台和央视新闻移动网等。

平台融合要算投入产出比

中国传媒大学新媒体研究院院长 赵子忠

建立媒体融合平台,要搞清楚成本和收益问题,才能保证公共平台机制能有效运作。公共平台融合的收益在各时期应有不同分配机制,初期以吸纳更多资源为目标,可以考虑以会员制分配收益;发展期要打破平均分配制,按投入比例分配;成熟期可采用第三方价值评估体系,更科学、完善、公正。

目前,有的媒体在媒体融合方面已经采用了新技术、新体制,但有的媒体还未完成信息化。解决这类问题,公共平台融合是一个比较好的理念。

携手打造“百端千室”综合体

人民日报媒体技术公司副总经理 陈玉林

8月19日,2017媒体融合发展论坛启动“全国党媒公共平台”建设,将把人民日报的“中央厨房”模式、融媒体工作室模式推广到全国。

“全国党媒公共平台”项目将联接人民日报“中央厨房”、人民日报客户端、人民网等机制与终端,建起全国党媒内容生产、传播、运营矩阵。建立地方同业态媒体融合发展的共享平台,实现中央媒体带动全国媒体内容共享、技术共享、渠道共享、用户共享的大融合,形成以中央媒体为龙头、地方和行业媒体为骨干的全国网络舆论新格局。

“中央厨房”如何建?

媒体融合要有智能思维

深圳报业集团党组书记、社长 陈 寅

“中央厨房”是媒体融合的关键一招,建智能化新型媒体,要对新闻全链条、各环节进行智能化升级。在新闻生产阶段,首先要扩充内容生产,实现海量供应,形成海量数据;其次要扩充机器生产,如机器辅助写稿、机器人自动写稿等。在新闻传输阶段,主要由机器对传输内容、渠道、对象进行自动化、个性化精准匹配。在新闻消费阶段,要让用户选取新闻的过程智能化。未来智能机器对用户的了解将远胜于用户本人,能够帮助甚至代替用户作出消费决策。

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