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周树春:以“深度融合”推动“弯道超车”,实现国际传播跨越式发展
中国日报社总编辑周树春做主旨演讲。
人民网深圳8月19日电 推动媒体融合发展,是巩固宣传思想文化阵地、壮大主流思想舆论的战略举措。2017年8月18日至8月19日,人民日报社联合中共深圳市委、深圳市人民政府共同主办中国媒体融合领域顶级盛会“2017媒体融合发展论坛”。本次融合发展论坛的主题为“你就是我,我就是你”。中国日报社总编辑周树春做主旨演讲,以下是全文内容:
尊敬的各位领导,各位来宾,各位朋友:
感谢论坛主办方让我们相聚在改革开放的前沿、创新发展的高地,共谋媒体融合发展大计。融合发展论坛自2015年创办以来,紧紧跟踪媒体发展大势,既对融合发展进行总结,也为谋划未来探索路向。今年的论坛以“你就是我,我就是你”为主题,点明了融合发展的应然状态和基本目标,必将为推进媒体融合发展从相“加”阶段迈向相“融”阶段提供新的动力。
党的十八大以来,以习近平同志为核心的党中央高度重视新闻舆论工作,提出一系列重大战略思想,作出一系列重大战略部署。关于媒体融合发展,习总书记强调,要推动传统媒体和新兴媒体深度融合,着力打造一批形态多样、手段先进、具有竞争力的新型主流媒体。关于国际传播建设,习总书记指出,要遵循新闻传播规律,构建对外话语体系,增强国际话语权。过去几年,在中国媒体建设面向未来的现代传播体系的进程中,“加快融合发展”和“大步走向世界”成为两支生动、强劲并相互交织、共振共鸣的主旋律。
当前,互联网在继续颠覆人类传播方式,不断改写人类传播历史。全球受众向互联网进一步转移成为不可阻挡的大趋势,网络和数字化技术的迅猛发展推动媒体融合时代的加速到来。国际传播重点从传统媒体向新媒体转移成为全球媒体的共同选择,怎样在融合发展保持和增强竞争力影响力是当今世界媒体共同面临的时代命题。
自改革开放之初创建以来,中国日报始终致力于发挥“让世界了解中国”和“让中国走向世界”的窗口与桥梁作用。作为担负着对外传播重要职责的国际化媒体,我们要充分认识推进“融合发展”对加强国际传播能力建设特殊重要意义,与各大主流媒体一起,在“深度融合”中实现“弯道超车”,以高度的历史自觉推动建设与国家地位与实力相适应的大国传播。
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