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共享农业:农村发展的新动能

2017-08-21 03:16:36   中国青年网

当前,如何把分散零碎的消费需求信息集聚起来,形成规模,实现与供给方精准匹配对接,是发展共享农业的关键。首先要在硬件建设上抓好互联网在乡村的普及覆盖,尤其要做好农民手机终端的开发使用。有关研究称,我国目前城镇互联网普及率为69.1%,农村仅为33.1%,网络时代“无网而不胜”,尤其人工智能崛起,哪里没有网络连通,哪里将被孤悬世外。其次,按照共享经济的规律建立一整套制度。政府首先要转变传统的管理农业的思想观念和思维方式,摒弃阻碍共享农业发展的过时的政策法规,在规避风险的同时,大胆引入有经验有实力的企业搭建平台,并在一定程度上允许试错。再者,强化宣传营造舆论氛围。早已形成成熟市场的大农机共享,是摩拜单车的前辈,但至今没有多少人知道。共享农业需要社会的支持,需要舆论的引领,也需要理论的指导。

共享经济在中国的热度急剧上升,作为一种商业运作模式,并不意味着任何东西都可以拿出来让社会共享。有研究表明,应从使用频率和价值高低两个维度来寻找合适的对象,一般是价值高而使用频率相对低的物品最容易成为共享对象,如客栈民宿、大型农机具;价值高、使用频率高的物品不宜成为共享对象,如家用电器;价值低、使用频率低的较宜成为共享对象,如雨伞、篮球。农业领域的共享资源十分丰富,而选准对象是关键。

(作者为中国农经学会副会长)

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