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两平米内的百亿级大市场

2017-08-14 05:12:52   中国青年网

7月,迷你歌咏亭市场的后来者星糖miniKTV宣布成立3个月来,已完成天使、A、A+三轮融资,总金额达1500万美元,投资方包括经纬中国、祥峰投资、金沙江创投等众多知名投资机构。

百亿级市场背后的发展困局

“一个小时好几十块钱,太贵了,够到普通KTV开包间唱好几个小时。只为了打发时间的话,不如去玩旁边的抓娃娃机或桌游,十几块钱可以玩很久。”

“没有空调,热;没有一次性话筒套,不卫生;不通风,感觉能闻到上一个人的汗臭味。”

“只去了一次,就发现很多歌音画不同步,音响效果也比量贩KTV差很远。投诉几遍也没有客服理会我。”

在网络问答社区知乎上,一个名为“唱迷你歌咏亭是一种什么体验”的帖子里,网友纷纷吐槽起来。

实际上,除了这些用户吐槽的使用体验,迷你歌咏亭还面临很多发展中的问题,不管是行业定位和管理、内容管理、设施安全、消费者合法权益保护,还是未成年人易沉迷等方面,都存在亟待解决的问题。

近日,文化部发布了《文化部关于引导迷你歌咏亭市场健康发展的通知》,它被称为第一个全国范围内对迷你歌咏亭行业进行规范化管理的文件,也首次对以上问题提出了政府方面的规范和要求。在有关该《通知》的新闻发布会上,文化部文化市场司副司长马峰解释,为了解决迷你歌咏亭行业内容监管的问题,会要求企业建立内容自审制度,并安排专人负责迷你歌咏亭曲库的内容审核,对含有违规内容的依法予以处罚。

马峰还表示,为了保护未成年人合法权益,也要求企业在KTV系统内设置累计消费时间、消费金额的提示,引导未成年人消费者能够理性娱乐、理性消费,防止沉迷。

此外,随着竞争开始白热化,迷你歌咏亭行业内部也硝烟骤起。4月10日,咪哒miniK起诉了友唱M-Bar等三家迷你歌咏亭的外观设计专利侵权,要求共同赔偿经济损失1.6亿元。这场官司虽然尚未有定论,但已经反映出迷你歌咏亭行业硬件产品容易同质化的普遍问题。

迷你歌咏亭“不烧钱只赚钱”吗

“我们不烧钱,只赚钱。三个月回本,两个月稳赚,成本却只要两万元。”这一套说法成为迷你歌咏亭厂商吸引加盟商的标语。

之所以说“不烧钱”,艾瑞咨询分析师郭世民解释,有烧钱、有补贴的行业一般所涉及的领域主要是零售、宅配,甚至一些到家服务,基本上是可以覆盖到所有群体,这就提供了很大的市场空间,带来了未来商业模式的可能性。

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