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公牛装饰开关携手《生活改造家》 以多元营销模式促进行业发展

2017-07-20 18:47:52   中国网

谈到冠名东方卫视节目《生活改造家》,公牛装饰开关负责人表示,大型家装真人秀以现实中真实存在的生活为主,与产品的无缝契合让观众的代入性更强,可提升品牌的知名度。此外,公牛装饰开关还通过特约赞助东方卫视的娱乐竞技真人秀节目《挑战的法则》,试图通过娱乐营销拉进品牌与年轻用户距离。

其实,公牛的营销模式呈现多元化态势,早在2014年,就在在国人心目中非常具有公信力的央视投放广告,以提升产品在消费者中的说服力。在线下方面,还曾与万科合作样板房,让消费者对公牛装饰开关的场景化应用有更直观的体会;在高铁多个车次上投放广告,则希望能直接打到目标消费人群。

早些年,由于传统思维的束缚,墙开行业不仅产品较为单一,产品更新换代极慢,销售主要靠渠道来拉动,营销手段也比较保守,无法满足当下市场大环境的需求。而在当下家装行业整合资源以迎合年轻一代消费者需求的大环境下,以“装饰开关”为核心竞争力的公牛,已经逐渐摸索出了一条年轻化、个性化、时尚化的产品设计之路。并通过多元化的营销手段,更积极努力与这个全民娱乐的时代大环境接轨。相较于其它家装电工行业的集体沉默多年,公牛装饰开关正以自身的多元化营销手段推动整个家装电工行业的营销变革。


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