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网络文学成超级金矿 市场规模90亿吸引巨头布局

2017-08-14 11:40:46   中国青年网

爱奇艺文学拿出了“云腾计划”来实现从内容生产到一鱼多吃的IP联动战略。爱奇艺文学将向爱奇艺网络剧、爱奇艺网络大电影免费开放共600部IP版权,采用后期收入分成的盈利模式,与合作方同生共荣。“爱奇艺文学的使命很简单,不是为了赚前向订阅的钱。依托于爱奇艺这样一个大的平台,我们有使命有义务帮大家做分发。”爱奇艺文学事业部总经理冻千秋表示,根据行业预测,到2020年,整个娱乐内容市场规模将达一万亿,全网网剧付费收入将在2020年追平电影总票房。网剧、网大等纯网内容的朝阳发展,使得题材丰富的网络文学变现有了更精准的渠道。

网络文学发展不能唯IP论

最近10年,中国网络文学事业发展迅猛,但在繁荣的表面下也存在一些问题。掌阅联合创始人王良认为,盗版和抄袭问题是网络文学的两颗毒瘤,需要政府、企业、作家、读者一起努力去解决。掌阅副总裁游亭表示,近2年引爆市场的IP作品,几乎都有超过10年的创作时间。今天的用户获取内容入口分散,同质化作品泛滥,劣币驱逐良币。

由于市场对排行榜、作家名气等强烈的追求,对于内容、文笔等关乎作品本身价值的部分被忽略了,这种“唯IP论”会伤害网络文学的长远发展。另一方面,网络文学市场近年来频繁爆出抄袭官司和影视改编版权纠纷,给整个行业造成了负面影响。有业内人士指出,在市场资本都向IP作品倾斜的情况下,作为IP影视剧改编源头的网络文学作品在短期内被购买、开发,沉淀长达10余年中的优秀作品在2年内被消耗殆尽,精良的网络文学作品被短期开发完成,使得网络文学市场没有足够时间进行下一轮沉淀和积累,很容易造成网络文学市场的混乱。

爱奇艺文学事业部总编辑杨勇表示,过去网络文学的商业模式单纯依赖付费阅读,作者为了迎合付费阅读的观众,在更新频率或写作上会向读者倾斜。如何让不注水的作家都富起来、好起来,值得作者和平台方共同努力。

北京晨报记者 韩元佳

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