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对于消费者来说,日日鲜的蔬菜和猪肉质量又如何保障呢?有农药残留吗?有瘦肉精吗?吃着安全吗……这些都是是广大消费者最关心的话题。
以盒马日日鲜猪肉为例,原料来自中国奥委会体育代表团官方指定肉食供应商中粮集团,拒绝生长素、拒绝瘦肉精、拒绝激素、拒绝污染,拥有五重安全保障,猪肉屠宰生产后经过18个小时冷却排酸后即刻上市。不仅生产、屠宰、分割全程可追溯,在运输过程中,也全程保持0~4度的冷链环境,设有车辆GPS和温度感应器全程跟踪。
上海财经大学电子商务研究中心主任劳帼龄认为,盒马通过新零售技术的努力来缩短供应链,减少中间环节,将节省下来的费用惠及消费者,使之能享受到质优价平的新鲜菜品,对于生鲜领域的智慧供应链建设是一次很好的实践,对行业有借鉴意义,也是新零售技术让城市更美好的最佳实践。
“生鲜涉及的是老百姓的一日三餐,关乎的是城市的菜篮子工程,作为串接田头到餐桌的新零售企业,盒马日日鲜的推出不仅做到的是生产者、消费者、企业方的三赢,对于政府的民生服务、提升菜篮子工程的质量,也是一次大的促进。”劳帼龄表示。
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