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盒马创始人侯毅:如何做到不卖隔夜蔬菜和猪肉

2017-09-06 21:56:45   央广网

央广网上海96日消息(记者傅闻捷)凌晨5点,天刚蒙蒙亮,崇明岛竖新镇惠民村的村民已经开始进入大棚采摘新鲜蔬菜,陆续运往标准化包装车间。

坐落在黄海之滨东台市弶港镇,素有"黄海明珠"之称,也是国家级农业产业化示范基地。位于这里的家佳康生态养殖基地里,百万头生猪,吃着天然谷物原料、喝着地下500米的深井水。

近在崇明岛的绿叶菜,和远在黄海之滨的鲜猪肉,通过新零售“网红”盒马鲜生线上线下一体化平台,在一天之内,便从基地直达上海市民的餐桌。

当前,颇为火爆的“盒马日日鲜”,是如何做到产地直供的新鲜蔬菜和猪肉只销售一天,不隔夜售卖的呢?近日,带着这些疑问,记者采访了盒马鲜生创始人侯毅,他向大家揭示了盒马日日鲜“基地直供,只卖一天”的奥秘。

“我们保质期虽然有三天五天,但是我们只卖一天!”在采访中,侯毅不断强调着“日日鲜”最核心的理念。他表示,这么做是为了确保给到消费者的产品极致新鲜

目前,在盒马日日鲜的品牌下,绿叶菜、鲜猪肉已经各达十几种,冰鲜鸡肉也已上架,还在不断扩展鸭、鸽、鲜奶等新品类。无论商品的保质期是3天、5天还是7天,盒马日日鲜均只做1天的售卖期

这样的销售模式,是不是亏本赚吆喝呢?侯毅表示,尽管过程中存在损耗,价格也不贵,但是日日鲜的毛利也能保持在10%左右。这中间的奥秘,在于产地直供、运输保障和餐饮周转。

产地直供

一端连着国内优质的农产品供应基地,另一端连接到了千千万万的消费者餐桌,盒马的“产地直供”模式省去了过去蔬菜从产地到餐桌过程中一级级的中间商。消费者不仅吃到了最新鲜的蔬菜和猪肉,侯毅表示,在价格上“甚至比菜市场还便宜10%左右。”

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