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中国共享单车进军东南亚 在"自行车不毛之地"寻出路
英国经济学人智库的一份报告指出,马来西亚成年人的肥胖率(BMI25以上)为13.3%。随着汽车的普及肥胖率不断攀升,如今在东南亚主要国家中为最高,是日本(3.3%)的4倍。马来西亚推广共享单车,意在缓解国民运动量不足的状况。
新加坡的老龄化也在不断加剧,医疗费用的负担增长影响着国家预算。糖尿病等生活习惯病患者不断增多,敦促国民锻炼身体已成为紧急课题。不仅在主干道,新加坡将包括住宅区在内建设自行车专用车道,计划2030年之前在狭小的国土上建设全长达700公里的自行车道。
挑战多多
日媒称,五颜六色的共享单车开始出现在东南亚的道路上,但全面普及还存在很多课题。东南亚不但是高温多雨的“自行车不毛之地”,曼谷等地的路上还有很多台阶和凹陷。自行车专用车道也很少。
东南亚的情况与基础设施建设进展迅速、宽阔道路越来越多的中国不同。并且不易受堵车影响的“摩的”也比较发达,用户有其他既便宜又轻松的选择。
另外,共享单车能随骑随停的便利性在中国受到欢迎,但在空间有限的城市中,随骑随停可能会影响交通。在东南亚,新加坡政府已经开始对这种情况进行管理。
共享单车能否盈利目前也尚未明确。共享单车企业在新加坡为获得用户几乎一直在实施免费促销活动。共享单车能否扎根东南亚取决于这些课题的解决情况。
责任编辑:任冲 CN062
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