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重庆发展文创产业新路:并非"火锅、码头、美女"(图)

2017-06-19 15:15:56   参考消息

参考消息网6月19日报道 外媒称,中国的文化产业近年来发展势头强劲,中国文化部的发展规划估计,文化产业到了2020年有望成为国民经济的支柱性产业。


重庆的“喵儿石创艺特区”建筑独具特色,迅速成为摄影胜地。(新加坡《联合早报》网站)

新加坡《联合早报》网站6月18日报道,相对于中国一线城市,重庆文创产业起步较晚,目前包括在建文创园项目约有10个,业态内容与中国其他文创园大同小异,落户旧厂房车间的经营者仍处于摸索阶段,文创氛围不够浓厚。

重庆市政府高级旅游经济顾问蒲勇健教授在受访时指出,改造旧厂房为文创园,新旧事物冲撞出的新鲜感已产生美学疲劳。他说:“文创产品供应与消费人群必须对接,发展重庆文创,最终不能靠政府,还是要靠市场。”

报道称,重庆渝中区有个几乎被时光遗忘的小角落,这里矗立着几栋外墙杂草丛生的旧厂房,曾经是民国时期中央银行的造币厂,上世纪50年代是印制厂,一度生机勃勃。2012年起,因印制厂搬迁而成了空置的“鬼城”。

不过,旧厂房近年来传出敲敲打打的声响,本月初再度对外开放时,呈现的是一幅熟悉又陌生的景观。昔日的旧厂房已经改造为“贰厂文创公园”(简称贰厂),同样的建筑和空间,氛围却已大不相同。和近年来在重庆涌现的几家文创园类似,旧厂房斑驳的外墙背后,藏着一家又一家咖啡馆、艺术场所和生活精品店,吸引众多文艺青年到访。

报道称,以“麻辣”闻名的重庆这一两年来刮起“清新风”并非偶然。放眼全中国,文化产业近年来发展势头强劲,中国文化部的“十三五”发展规划指出,文化产业到2020年有望成为国民经济的支柱性产业;而在地方层面,重庆市政府近年来也出台不少措施激活文化产业,包括推动文创园区的设立。

重庆的文创园越开越多,但究竟“重庆文创”特色是什么?对贰厂创始人、重庆图比文创咨询有限公司执行董事周迓昕而言,那肯定不是一些人刻板印象中的火锅、码头、美女。

周迓昕始终认为文创园的核心是“人”,他说:“如果你认识重庆人,你可能进入他们家吃饭,和他们看电影、爬山、看大桥,你就会进而领略这个城市。”

步入重庆江北区“喵儿石创艺特区”的“暖光咖啡西点学院”,“型男”老板吴非表示,基本看好重庆文创园区的发展,但他仍担忧文创仅是“飘在上面而无法落地”——看起来格调很高,却没转化为消费额;商家花了钱装修、培训,最终却发现门可罗雀,无法维生。

报道称,重庆几家文创园的运作模式有所不同:一些经营者租赁厂房后转租其他店主,也有经营者买下厂房进行长期经营与规划,另有文创园由地方政府牵头。地方政府的支持,也缓解了从业者和商家的一些压力。周迓昕说,当局为贰厂修建了停车场。

重庆土生土长的摄影师张乔星认为,随着政府越来越重视文化产业,近年来重庆的艺术与文化氛围逐渐加强。但她希望文创园尽可能做到差异化发展,并避免商业氛围太重。

责任编辑:杨晓晨 CN067
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