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国际在线报道(记者 刘曦)6月15日,“2017中国马文化产业发展高峰论坛”在北京文化部艺术发展中心召开,文化部艺术发展中心副主任孔蓉、农业部马科学首席专家韩国才、北京奥运会马术竞技部主任常伟、中国马术网总编乌扎拉、文化产业投资分析师齐海波、中国特色小镇资深专家周凯等出席活动并发表演讲。
文化部艺术发展中心孔蓉副主任发表主旨演讲 (摄影 郭春明)
该论坛由文化部主导,集合各界精英,共同就打造以马为主题的马文化旅游特色小镇项目进行了多方位的探讨。同时就旅游度假、赛事、健身、表演、教育、宠物、收藏、展览、选美、竞猜、传媒、主题地产等多方面的马文化娱乐产业及相关的投资进行了激烈的讨论。
开幕式现场
参会专家表示,中国目前拥有620万匹马,是世界第二大养马大国,马匹分布在华北、西北、西南、东北的2/3以上的国土面积。仅中国东部发达地区,就有900多家俱乐部,47万余名马术爱好者,仅北京就有超过200家马术俱乐部,但目前很大一部分存在着缺乏专业人才、系统标准和规范性安全保障的问题,在建设马术特色文化小镇的过程中将致力于改善这些问题,同时努力将马文化特色小镇打造到极致,一公里的宽度打造出五公里的深度,做出特色,打造精品,形成品牌,以增加小镇吸引力的辐射范围,汇聚千里之外的游客。
据悉,首批马文化特色小镇将在呼伦贝尔鄂温克旗、鄂尔多斯、北京平谷金海湖、新疆玛纳斯等地启动开发建设,届时,将极大丰富马文化旅游的内容,并开创文化特色旅游的全新业态模式。
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