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“锥子脸”渐被厌弃 “网红经济“2017年或迎拐点

2016-12-25 16:16:19   中青在线

带着妆容、身材小巧、娃娃音,19岁的杭州大学生杨思妮以自小打游戏这一技之长闯进了“电竞网红直播”的世界;24岁的秀场主播“小鱼果”每个月收入的七成用于衣服、化妆等形象管理;淘宝主播“朵朵”每天去公司上班,通过试穿衣服、试吃东西等进行产品营销。

图为电视节目主持人王若飞等网络直播红人通过直播平台进行线上直播。中新社记者苏丹摄

正是这些纷繁的网红色彩,填充了这个被称为“网红经济元年”的2016年。有别于以往的单打独斗,这些“朝九晚五”上班的网红们背后,“网红孵化公司”“网红培训班”等团队运作模式正形成一种强大的存在。

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