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白酒行业马太效应加剧 茅五泸齐扩产补高端酒

2017-09-28 07:17:51   

每经记者 陈 星 每经实习编辑 任芷霓

2016年以来,白酒行业逐步复苏。最新,酒业大咖茅台集团董事长袁仁国给出了行业迈入“新成长周期”的看法。而近两年,一线酒企纷纷谋求产能扩张,贵州茅台(600519,SH)、五粮液(000858,SZ)、泸州老窖(000568,SZ)均在该列。

但实际上,产能过剩依旧是我国白酒业的主要矛盾之一,名酒厂的新一轮产能扩张是否将加剧该问题?对此,多位酒企及行业内部人士对《每日经济新闻》记者表示,两轮扩张间存在明显差异,目前看来不会造成“历史重演”。如今,以一线名酒为代表的新一轮产能扩张分为市场需求型与结构升级型两类,两者具有行业复苏及消费升级等趋势支撑。

另有分析认为,扩张成果爆发后,将考验酒企市场投入与营销手段。

多家酒企谋产能扩张

9月22日,投资规模达50亿元的五粮液陈酿仓储包装项目正式开工。项目建成后,五粮液将形成30万吨原酒陈酿储藏能力,新增加10万吨成品酒包装能力以及4.5万吨成品酒仓储能力。

五粮液新包装项目的开工,是酒企产能扩张的最新案例。去年以来,茅台、五粮液及泸州老窖等名酒产品价格一路走高,除需求火热、价值恢复等原因外,“产量不足”被认为是产品提价的根源。

产能上马项目近两年亦不断有之。

2016年5月,泸州老窖发布定增预案,拟募集资金30亿元投入酿酒工程技改项目(一期工程)。借此,老窖将形成优质基酒3.5万吨生产能力及10万吨储酒能力。泸州老窖董秘王洪波彼时表示,该项目的实施主要是为抓住本轮白酒行业调整机会,提升中高端白酒的生产能力。

今年,沱牌舍得(600702,SH)抛出定增预案,募资中的15.5亿元将用于酿酒配套工程技术改造。沱牌舍得称,项目建成后,公司成品酒生产能力将大幅提升,建成后年可生产高档酒1.7万千升,白酒总产能达5.67万升。这较其2015年产量3.26万吨有了大幅增长。

郎酒今年7月宣布,其年产酱香白酒已达3万吨,新增酿造区正在建设中,到2020年,其酱香白酒年产量将达5万吨。

贵州茅台多年来都在扩充其茅台酒产能。在其“十三五”规划中,公司提出到2020年要实现茅台酒基酒生产能力5万吨,而这一数字在去年时为3.9万吨。在今年6月召开的新增产能汇报会上,茅台宣布明年将有15栋制酒生产房投入使用,新增3000吨产能。

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