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进口葡萄酒 市场面临分化

2017-09-26 07:52:54   中国经济网

近日,国际葡萄酒巨头富邑葡萄酒集团(TWE)发布在中国区域平均提高15%出货价的通知。在整体进口葡萄酒均价呈下跌趋势的时候,涨价是不是“逆势而为”?涨价为中国葡萄酒市场带来正面还是负面影响?业内人士认为,进口葡萄酒市场同样面临分化,未来有可能形成“哑铃型”的市场结构。

有业内人士认为,富邑的提价是建立在其财年业绩大涨的基础上的。据该集团新近公布的2017年财年全年业绩,税后净利润较去年上升了55%至2.691亿澳元,每股收益增长了50%。有国内酒商认为,进口葡萄酒涨价对国产葡萄酒是很好的机会,不过,机会有多大,要看涨价的幅度和范围的大小,如果平均涨幅只有3%~5%,市场份额只会在进口葡萄酒内部进行分配。

不过,中国食品产业分析师朱丹蓬认为,巨头涨价对于整个葡萄酒市场起正面拉动作用,未来的进口葡萄酒市场将呈两头大、中间细的结构,而消费者也会形成只认品牌和只认价格两种,对进口葡萄酒有深入了解、不盲目追求品牌的很可能只是未来中间段的极少的一部分人。

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