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名酒按兵不动 中小酒企酝酿旺季提价

2017-09-26 07:22:54   中国经济网

9月25日,酿酒板块以1.73%的涨幅,在当日板块涨幅榜居前。其中,贵州茅台股价再创历史新高,盘中一度上探508.2元/股。

中国证券报记者了解到,受环保政策影响,白酒包装材料从8月开始猛涨,经销商拟从10月1日对泸州老窖、沱牌舍得、西凤酒等产品上调售价,涨幅在5%-10%之间。

名酒按兵不动

对于五粮液此次会否提高出厂价,公司证券部工作人员对中国证券报社记者表示:“目前没有接到提价通知。”该人士表示:“原材料价格上涨对公司影响不是很大。五粮液的包装和玻璃供应商都在上市公司体系内。”

“提高出厂价,并不一定是因为原材料价格上涨,主要看市场接受度。”上述五粮液证券部人士表示,“去年提价两次,但今年还没接到通知。”

水井坊方面则明确表示,国庆中秋旺季不提价。两个月前,水井坊刚提了一次价。今年7月,因固定资产更新、人力资源及税收等方面原因,公司综合运营成本不断攀升,水井坊宣布上调产品价格。其中,主力高档及中高档产品典藏、井台及臻酿八号出厂价分别上调15元/瓶、10元/瓶和10元/瓶。

贵州茅台和泸州老窖方面目前没有出台国庆期间提高出厂价的通知。

名酒按兵不动,中小酒企却趁势酝酿提价。

今年以来,剑南春已四次提价。最近一次是在9月13日,四川汇金商贸发布的《关于水晶剑市场维护工作的安排》指出,10月22日前,水晶剑终端售价不得低于418元/瓶,商超与电商日常标价均调整至418元/瓶。其中,电商秒杀价不低于398元/瓶,大促价格不低于378元/瓶。

古井贡酒方面则在进行市场试探。从8月25日开始,安徽地区实行价格调整。其中,古井贡酒年份原浆献礼版约上涨20元/箱,古井贡酒年份原浆五年约上涨12元/箱。古井贡酒年份原浆八年约上涨48元/箱。

杜甫酒业方面则表示,中秋国庆“双节”期间将提价5%-10%。杜甫酒业总经理彭作权说:“提价一方面是因为包装等原材料上涨太快,另一方面则是旺季因素。”

“名酒厂提价后,现在该到中小酒企提价了。”彭作权表示。

沱牌舍得表示,暂时没有接到提价通知,是否提价由营销部门根据市场情况进行决策。

经销商囤货待涨

经销商方面,广东的一位经销商对记者表示:“目前没有接到厂家提高出厂价的通知。终端价格是否上涨还是要看市场行情。”

虽然没有接到通知单,但经销商对于茅台、五粮液等名酒提价基本达成共识。“上调5%-10%在正常范围。”一位名酒经销商表示,“厂家是否提价并不是下游提价的标准,部分地区经销商可能提价更高。现在市场需求大,而茅台和五粮液的产能有限。”

“国庆之前,部分经销商已经完成囤货,现在市场上库存很少。经销商不怎么出货,就等着涨价。”上述经销商表示,“国庆期间供应会很紧张。”

申万宏源证券指出,中秋国庆临近,节日需求旺盛,名酒动销加速,但渠道方面反馈供不应求几无库存。看好名酒旺季的量价及三季报表现。

国海证券表示,随着中秋国庆即将到来,白酒板块有望上演旺季行情。同时,从半年报看,白酒行业景气度较好,企业陆续提价,行情有望演绎至二三线白酒。国联证券认为,大众消费旺盛,白酒板块景气度持续。

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