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寺库上市首日股价破发23% 潮牌电商有货IPO提上日程

2017-09-25 07:31:53   中国经济网

生长在阿里与京东两棵巨树下的垂直电商们,依旧盼望着能有自己的“高光”时刻。

北京时间9月22日晚间,奢侈品电商寺库在美国纳斯达克上市,股票代码“SECO”,发行价13美元/ADS,发行量850万ADS,融资1.1 亿美元。招股书显示,寺库2015年净亏损2.22亿元,2016年净亏损4460万元,2017年上半年净利润5230万元。

寺库成立于2008年,最初定位于销售二手奢侈品,现转型为主要销售新品奢侈品,旗下有寺库商城、寺库智能、寺库金融等业务板块,设有5家线下体验店,注册用户数量1510万。截至2017年6月30日,寺库上半年净营收13.467亿元,GMV为19.246亿元,总订单37.43万,折算客单价约为5000元。

垂直电商大环境不如前

或许是定位于奢侈品的缘故,很多人并不知道“寺库”,但寺库的股东则是耳熟能详。除了创始人、第一大股东李日学之外,第二大股东是IDG,机构股东中还有华人文化产业基金、平安创新投资基金、贝塔斯曼基金、赛富基金等。

尽管卖品奢侈、股东豪华,但寺库的股价却没有得到相应匹配,上市首日开盘便遭遇破发,开盘价12.10美元,跌幅为6.92%。此后震荡走低,最终收于10美元,跌幅达23.08%,成为当周在美上市三只中概股中唯一首日破发的公司。可供对比的是,2012年3月23日唯品会上市首日的跌幅为15.38%。时隔5年,垂直电商上市首日的跌幅纪录被刷新。

值得一提的,尽管唯品会当年是“流血”上市,但此后快速变身为一只“妖股”,主要投资人红杉资本也赚得盘满钵满。寺库能否成为第二只“唯品会”,还有待时间观察。

目前的情况下,垂直电商的整体环境已不可同日而语。唯品会已风光不再,甚至屡屡被传闻要与京东“合体”;电商先驱麦考林、当当网已黯然退市;聚美优品因退市价太低遭到投资者起诉……“在移动互联网兴起以及流量价格持续飙升的环境下,阿里、京东等综合平台的优势越来越明显,对垂直电商而言,如何克服这个问题是能否存活的关键”,有分析人士指出。

好在,垂直电商中的确也有不依赖线上导流另类,比如已经将上市提上日程的“有货”。相比于销售奢侈品的寺库,有货销售的“潮牌”,用户集中在16岁-28岁的年轻人。“我们内部统计过,55%的新用户来自于朋友间一对一的传播”,有货母公司YOHO!集团副总裁钮丛笑透露,有货2016年GMV是20亿元,2017年预计将达到34亿元,今明年两年的增幅都将超过60%。目前月活跃用户1500万,客单价400元左右。此外,有货早就实现了盈亏平衡。

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