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比新东方的目标还高 “VIPkids们”在做什么生意

2017-09-24 07:36:51   中国经济网

在线英语培训正迎来黄金时期。

9月14日朗博网获得6000万B轮融资,阿卡索也先传出此前完成的B轮融资金额近亿元,此前8月23日,VIPKID更是获得2亿美元的D轮融资,成为迄今为止全球K12在线教育领域最大一笔融资。

资本市场的青睐背后是被激发满足的巨量需求,以在线少儿英语培训为例,其现在满足的是以前没有开发过的需求,增速很快是在情理之中。互联网思维下的竞争模式是先抢到老大的位置,用'烧钱'的方法抢占市场以后再精耕细作。

但随着跑马圈地已经进入下半场,一线酣战之后,战场下沉的趋势越来越明显,教研能力、师资成本、教学模式多方面的考验开始浮现。尽管在线教育发展到现在,技术的作用还没有发挥到'决定性'的程度,但这一赛道上的玩家们已经在加速布局,在接下来的一段时间,技术将会极大地推动在线教育的发展,大数据的深度挖掘和应用或将激发行业颠覆性的变革。

百亿红海

“整个市场都有波峰波谷,但教育行业一直是波峰没那么高、波谷没那么低,相对律动性很小,很稳健的行业。”沸点资本姚亚平在接受经济观察报采访时说,这是教育行业备受投资人青睐的原因。而且如今,教育行业不仅因为其对经济周期中的稳定性备受青睐,更因为技术驱动迎来前所未有的机遇。

教育行业的稳定在2016年中国市场资本寒冬中表现格外明显。“2016年的资本寒冬,在线英语培训却依然是一个热门的投融资行业,这与中国整体消费升级的外部环境,以及中国80后、90后家长对孩子英语学习的独特情结息息相关。”哒哒英语创始人郅慧说。

哒哒英语诞生于被称为“在线教育元年”的2013年,在这一年诞生的还有VIPKID,互联网技术的驱动让教育行业进入了快速增长的模式。

在VIPKID宣布融资2亿美元的消息震惊业界的同时,其宣布年度营收目标定在50亿元也让人惊诧不已——这相当于新东方发展十几年后体量。其官方公布的数据显示,去年已经达到10亿元营收,今年1-7月的营收总和超过20亿元,7月单月营收首次突破4亿元,这一数字是去年同期的十倍。

快速的增长让人期待这一垂直教育领域将成为新东方好未来之后百亿美元市值阵营的下一个玩家。

同处这一赛道的还有多个对手,几家各有不同的发展思路。由成人在线外语切入的51Talk前期以低廉的课时费著称,但同时外教以菲律宾外教为主,后切入K12领域开发北美资源。哒哒英语则以高客单价、固定外教1对1的模式位居同类消费的金字塔顶端。

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