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保险科技扎堆走秀 是时代进步还是“脑袋一热”?

2017-09-18 08:11:38   中国经济网

另外,一些互联网保险公司如众安保险等,以及保险销售公司如宜信博诚智能保险等也推出了大健康类、智能投顾类保险科技产品。

争抢保险科技蛋糕

从上面这些“高大上”的保险科技产品中,不难看出一些行业发展的特点。

首要的一点是,保险科技已成为互联网金融服务公司与保险公司在保险领域竞争的切入点。比较典型的是今年上半年相继推出“车险分”和“定损宝”的蚂蚁金服。公司方面对《投资者报》记者表示,目前旗下的蚂蚁保险已成为国内第一大保险平台,与80余家保险公司建立了合作关系,代销过2000余款保险产品,服务用户达4亿之多。

与具备保险经营资质并拥有较为完善的行业数据的保险公司相比,互联网金融服务公司介入保险科技领域的优势何在?蚂蚁金服对《投资者报》记者表示,以“定损宝”为例,虽然财险公司对此服务需求量比较大,但相应的产品研发有极高的技术门槛,同时还需要投资大量资金、人力,投入周期长达数年,资金成本高达几亿美元。一般的保险公司如果要自主开发相关产品,投入是非常大的,而蚂蚁金服本来就有技术方面的积累,开发起来相对容易。

车险领域颇受科技青睐

另一个行业动向是,车险领域已经成为保险科技的主要目标领域之一。今年以来,多款产品均定焦在车险定价和理赔环节。除了前文提及的“智能闪赔”和“车险分”,还有中国人保发布的“科技理赔”系列产品,该系列通过人工智能技术,可以快速对损伤车辆进行损伤零部件的识别且给出车厂定价及附近修理厂等信息,方便车主选择。

业内人士分析,之所以车险业务格外倚重新科技以开拓精准定价和快速理赔功能,或许与车险大面积亏损及二次商车费改(商业车辆保险市场化改革,其目的之一是提高车险运营效率)有关。

此外,与智能科技对车险的争夺相类似,有关健康险业务的保险则大多与大健康概念相结合。例如众安保险开发的“步步保”是一款关联智能手环,以获取的用户运动步数来定价的重疾险,从而尝试将个人生活习惯与保险定价相结合。

时代进步还是盲目跟风

但是,对保险科技产品的火热局面,业内也不乏反思和质疑。

中央财经大学保险系教授郝演苏对《投资者报》记者表示,目前保险科技的发展有些盲目,有不少是脑袋发热的产物。

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