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人脸识别向保险业渗透 未来保险会有哪些新玩法?

2017-09-17 07:46:38   中国经济网

人工智能时代,对保险行业充满着机遇。2016年,我国保险行业保费收入达3万亿元,快速跃居世界第二。伴随行业的快速发展和保险受众群体的日益扩大,社会各方对保险产品和服务质量、效率等都有新的期待。

根据调查显示,国内保险客户反馈对险企的改进期待之中,排名前三位的是:更个性化的服务、更安全的隐私保护以及更简单便捷的操作流程。

这一结果并不令人感到意外,要知道,保险行业在投保、理赔、运营三个核心环节仍存在很多痛点,如今的APP几乎能完成大部分流程操作,即便在一定程度上减少了人工审核工作, 但是智能科技的发挥空间依然很大。

智能时代的变化,让我们再次思考科技将给未来保险带来怎样的变化,以及现在该做什么,所幸,我们已经看到了【人工智能+未来保险】的方向和未来趋势。

| 保险业引入“人脸识别”,成果已初见端倪

基于近几年大数据和算法的快速发展,国内保险公司纷纷在各自业务中引入人脸识别技术,投保、理赔、客服、保全等传统模式上都迎来了创新,主要包含以下几方面:

线上投保书签名及保费支付时人脸识别身份核验

保险电子回执单签收时人脸识别身份核验

投保人空中保全业务办理时人脸识别身份核验

企业年金领取时人脸识别身份核验

▲平安寿险电子回执单签收时人脸识别核验环节

2017年,中宏保险引入了平安科技人脸识别技术,实现了云端人脸身份核验。这意味着只要将手机现场拍摄的照片与身份信息库照片进行比对,便能精准地验证客户的真实身份。此外,中宏保险的客户若有银行卡变更、领取红利需求,也不用再跑去柜台,摆脱了冗长复杂的线下流程,客户资金信息变得更加安全。

▲中宏保险联合平安科技推出人脸识别解决方案

据了解,国内保险业巨头——中国平安旗下的平安产险、平安寿险、平安健康险等,部分业务早在2015便上线了人脸识别系统。投保人只要按照APP上文字提示操作,APP将会自动通过人脸识别系统对投保人的身份进行核验,用此方法代替人工审核,投保、核保、保全、领取等多个环节可视为全自助服务办理,一般只需要几分钟就可办理完。

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