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国美毛利率为17.8% Q2同店劲增8.5%
2017-08-29 09:12:31 中国经济网
8月28日晚间,国美零售发布半年报。期内,集团整体GMV同比增长23%至617亿元,其中线下GMV达412亿元,线上GMV达205亿元,移动端GMV同比大幅增 75%,占线上GMV的74%。国美实现销售收入380.7亿元,同比增长7.8%。
得益于门店的新场景改造和商品结构的优化,国美综合毛利率高达17.8%,其线下门店在Q2单季可比门店同店增长率达8.5%。这一数据,相比同行高出近3个百分点。
近年来,国美持续推动门店改造,通过高频场景和沉浸式体验重塑线下门店,搭建了以家为核心的“家装+家电”和“娱乐+休闲”的新场景。今年上半年,专业VR影院建成,首个家装样板间也已经开业。
国美互联网CEO方巍表示,“纯电商已经出现了增长的红利,后电商时代正在逐步向社群、社交化、内容化发展。国美互联网从2015年开始打造商务+社交+分享生态圈,未来国美将实现线上线下高度融合,成为电商+社群+实体的三位一体平台。”
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