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北京首个“酒改写”项目转型成功 新闻大厦成为写字楼存量升级样本

2017-08-23 16:53:11   中华网

北京核心城区将不再新增建设用地的规定,预示着五环内的优质写字楼将成为稀缺资源,这也为写字楼市场“城市更新、存量升级”带来了新的契机。作为北京首个酒店改写字楼项目,新闻大厦便是写字楼新发展浪潮中的典型样本。

8月23日,在《重构商务楼宇生态》论坛上,新闻大厦宣布转型成功,在业内人士看来,新闻大厦积极转型,以存量物业打造写字楼新市场、新生态,不仅助推了“商改写”、“酒改写”的步伐,更为存量物业的重新入市提供了可借鉴模板。

主动思变率先转型

新闻大厦坐落于东长安街,前身是北京久负盛名的豪华酒店,也是中国新闻界第一家五星级酒店,2004年开业以来凭借得天独厚的地域优势和卓越的设施、服务,新闻大厦接待了众多国际政要和明星,2008更是成为了北京奥运会新闻指挥部的大本营,也就是在2008年,新闻大厦酒店经营达到峰值。

但随后受市场影响,新闻大厦经营业绩开始逐渐回落,2014年酒店客房及配套设施会议、餐饮和娱乐等相关业务皆已出现亏损。

在酒店行业出现衰退的行业背景下,新闻大厦在聘请专业市场调研公司,对五星级酒店和五A级写字楼的市场前景进行了广泛调研和准确评估,并于2014年宣布从酒店转型为写字楼。

世邦魏理仕华北区资深董事吴克礼介绍,近年,北京市场酒店供应超出需求,居住率偏低,回报率出现下滑,反观写字楼市场,需求一直保持旺盛,回报稳定增长。

此外,根据世邦魏理仕研究预测,国内短期经济指标企稳,一线城市写字楼市场供需稳定,租金表现预期持稳,因此从投资回报角度看,酒店改为写字楼,合乎市场发展趋势且前景乐观。

同样,新闻大厦的先期调研结果显示,继续做高端酒店需引进国外先进的酒店管理公司,不但需要全面改造,而且投资巨大。如果转型商务写字楼,不但投入低,还能实现利益最大化。因此,2015年6月新闻大厦正式进入转型期。

四大优势造就成功

转型,意味着从硬件设施到经营思路的全盘变化。为了将新闻大厦打造成优质的写字楼,新闻大厦进行了全方位的变革。

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