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途虎研究中心发布2017上半年轮胎电商数据报告

2017-07-13 18:22:47   东北新闻网

近日,途虎养车研究中心发布《2017年上半年轮胎电商数据报告》,一组组新鲜出炉的数据,向我们清晰展现了谁是上半年轮胎圈里的大赢家。

作为轮胎网络零售领域的领军者,途虎养车成立了国内汽后市场首家由企业主导的数据研究中心,每月从终端市场中发掘并发布最真实的数据,对于行业趋势和企业决策提供了重要的参考依据。而从这份报告中,初涉车市的小白们也可以按图索骥,跟随老司机们选择适合自己爱车的轮胎。

从上半年途虎养车发布的轮胎电商数据显示,米其林品牌稳坐轮胎电商的冠军宝座,销量处于领先地位,而德国马牌、邓禄普市场表现同样抢眼;从市场层面,江浙、广东沿海一带和京沪核心城市群仍然是轮胎消费的重要市场。

“618”狂欢节掀轮胎网购小高峰

据途虎研究中心统计数据显示,每年的“618”、双“11”、双“12”促销季已经成为全网轮胎销售的爆发期,今年也不例外——6月份,途虎养车以“车主狂欢节”的名义,力推轮胎、保养、车品、改装四大品类产品优惠上线,涵盖数十个知名品牌,将高品质产品与特惠价格同时提供给消费者,掀起了年中销售的小高潮。

促销季直接拉高了上半年的轮胎销量。6月当月轮胎销量同比大增48%。

数据显示,自2013年-2016年,轮胎网络零售呈现出爆发式增长。2016年,仅途虎养车一家的轮胎网络零售交易额就已经突破20亿元人民币。而途虎养车的股东之一亚夏汽车曾在其公告中提到,途虎养车占据轮胎网络零售市场份额的70%。占据着网络零售市场绝对份额的途虎养车,无疑将带动整个轮胎网络零售市场冲击新的高点。

连续六个月独占“剁手”榜榜首 广东车主“壕”任性

2017年上半年,轮胎销量位居前列的省市仍然是广东省、江苏省、上海市、浙江省和北京市,与去年全年的销售排名相同,分布在京、沪、粤为核心的城市群用户是轮胎网络零售市场的主力军。此外,轮胎销售价格区间也基本维持不变,从数百元到千元不等。

从价格来看,300-500元价格区间的轮胎依旧最受消费者欢迎。其中,有42%的广东车主选购了这一价格区间的轮胎,江苏省车主在这一价格区间的购买比例更是高达46%。

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