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四川乐山推出2017金秋旅游嘉年华活动打造金秋旅游品牌

2017-09-18 10:12:45   央广网

央广网乐山9月18日消息(记者贾宜超)第四届四川国际旅游交易博览会9月17日至24日在四川乐山举行。乐山将以本届旅博会举办为契机,结合国庆节、中秋节等节庆活动和各地文化、旅游、体育、美食等资源,将开展2017年乐山金秋旅游嘉年华系列活动,打造乐山金秋旅游嘉年华品牌。

据悉,该系列活动将持续三个月,由“悦动”嘉州、“品位”嘉州、“感触”嘉州三大板块组成,包括“峨眉山月”民谣诗歌音乐节、“乐山乐水乐跑”马拉松赛等十八项子活动。

“乐山乐水乐跑”马拉松赛将于11月11日在乐山主城区至沙湾区沿大渡河进行,将有来自国内外选手约1万人参加,其中全程马拉松选手约1000人,半程马拉松选手约3000人,迷你马拉松选手约7000人。

11月7日至11日在峨眉山市举行的“慧定峨眉 武动世界”第七届世界传统武术锦标赛,是目前规模最大、规格最高、影响最广的国际性传统武术赛事,被誉为“武术界的奥运会”。预计将有来自60余个国家和地区的2000多名运动员及嘉宾参加。

将开展的“美丽中国 品味四川”—“川菜弘川”之“川菜挑战大赛”启动仪式暨第四届旅博会美食嘉年华,将从9月21日至10月10日在乐山各县区举办。9月21日下午4:30在乐山市嘉州长卷天街举行“美丽中国 品味四川”—“川菜弘川”之“川菜挑战大赛”启动仪式,并在旅博会期间推出第四届旅博会美食嘉年华系列活动,包括四川省第三届川菜创新大赛”川南赛区比赛、“美味乐山”美食荟萃、澳大利亚美食周、“喜迎旅博会 我有特色菜”美食套餐活动、网络美食节等系列活动。该活动将进一步提升川菜的国际影响力和乐山美食的知名度,促进“旅游+美食”深度融合。

此外,乐山还推出“夜游三江”—“游船、游山、游城”。“夜游三江”是乐山精心打造的夜间旅游新品,用科技手段和光影效果讲述城市文化、演绎乐山故事,开启全天候“嘉州游”新模式。主要内容包括“游船、游山、游城”。

借力展会平台,乐山还宣传推出乐山十大精品线路、十大旅游商品、十大旅游美食、十大特色村落,十大旅游规划、十大营销活动、十大旅游项目、十大主题活动,深度营销乐山旅游,形成一批乐山旅游新核心吸引力。

乐山市旅体委负责人介绍,近年来,围绕建设国际旅游目的地和四川旅游首选地的发展目标,借助旅博会等平台,乐山全力提升旅游综合治理能力,加快推进旅游项目、旅游产品、旅游商品的开发建设,旅游业呈现突飞猛进发展。2012年至2016年,全市游客接待人数从2674.01万人次增加到4380.15万人次,年均增长率12.2%;旅游综合收入从268.7亿元增加到625.68亿元,年均增长率23.5%。

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